Opinion: What is the electoral impact of a punch in the face and a bloody face?

Opinion: What is the electoral impact of a punch in the face and a bloody face?


Marçal’s campaign stains SP election with blood.




A little over a week ago, an image went around the world: the physical aggression of the candidate Datena (PSDB) against Pablo Marçal (PRTB). This brutal act brought the campaign in São Paulo to an unacceptable point, never seen before. This Monday, the 23rd, the situation worsened. The image that, you can be sure, will occupy newspapers around the world is that of a Marçal advisor punching the promoter of the opposing campaign. And then, the rush, the confusion and the scenes with bloody faces. And what do the voters gain from it? Nothing.

You may have already seen the scene, but I’ll record it quickly. The confusion occurred after Marçal was kicked out of the debate for breaking the rules, towards the end. His campaign cameraman, Nahuel Medina, punched Duda Lima, a salesman for Ricardo Nunes (MDB). According to the firsttrainerhis employee acted in “self-defense” after being initially attacked by Duda.

The images available until the early hours of this Tuesday 24 show Duda laughing mockingly in front of the councilor’s camera and trying to grab the cell phone that was filming him from close up. It is difficult to convince someone that a punch in the face is an appropriate response. I ask the voter: is it justifiable to do politics in this way? In fists, in street fights, with blood? It is not. And this cannot be normalized, just as hate speech and ideas and phrases of fascist inspiration must also be rejected by politics.

I have spoken of the unacceptable and animalistic act of aggression. Now let’s talk about the political question and the precepts involved in it.



Duda Lima, Ricardo Nunes' salesman, had his face covered in blood after being attacked during a debate

In the reprehensible episode of the armchair, the campaign of the formertrainer Marçal looked like a victim as he lay in the ambulance. It went badly, and the candidate himself now says he found it “pathetic to have filmed and shown [a cena]out of the ambulance and all that. I failed [o ato] and I almost silenced the person who did it.

Until early this morning, the 24th, Globo News information indicated that both would file a complaint with the police for assault. Both say they are victims. But only one is bleeding and it has a huge weight, the visual impact is immediate. Marçal, who is a specialist in digital language, I imagine you know the negative weight that the image of a bloodied opponent has.





The video shows the moment Nunes’ advisor is attacked during the debate:
  • PARTICIPATING

    Video shows moment Nunes' advisor attacked during debate

    Video shows moment Nunes’ advisor attacked during debate

  • PARTICIPATING

    Datafolha SP: Ricardo Nunes and Guilherme Boulos joint first

    Datafolha SP: Ricardo Nunes and Guilherme Boulos joint first

  • PARTICIPATING

    Complaints against former minister Silvio Almeida hurt Lula

    Complaints against former minister Silvio Almeida hurt Lula

  • PARTICIPATING

    Datafolha: Pablo Marçal has

    Datafolha: Pablo Marçal has “a notable increase in rejections”, says the editorialist

Marçal had told his electorate that his main competitor is Guilherme Boulos (PSOL), the fight against communism, etc. Research indicates that Marçal’s competitor, in reality, is another, Ricardo Nunes. It is with Nunes that there are some students of the extreme right and some forgotten ones of the right. The governor Tarcísio de Freitas (Republicans), centrist of São Paulo, and Jair Bolsonaro (PL) work there.

The former president, absent from the Emedebista campaign until this weekend, recorded a video criticizing himtrainer. The demonstration came in the wake of electoral polls that saw Nunes gaining strength among evangelicals, regaining part of the Bolsonarista votes; and Marçal increasingly increasing his refusal. The data comes from Datafolha last week.

And look, today’s confusion was precisely between Marçal and Nunes. Both had found each other strange and had exchanged insults and insults upon arrival on the program, while maintaining a certain posture during the debate. Is political violence a method?

Marçal, skilled at creating narratives and clippings online, has the enormous challenge of minimizing the weight of an opponent’s bloody face in less than two weeks. This narrative is difficult to get around. Almost no one will look at the scene and Dudley’s bloody face and think that it was “deserved”. Although I do not doubt that some think this way, in an animalistic and brutal way, the majority are not interested in ferocity, as the refusal in the Datafolha case demonstrated.

It is worth keeping an eye on the rejection indicators for the upcoming polls. This week we will have, among others, Quaest and Datafolha. The Datena polling station did little to change the voting intentions scenario, but it raised the rejection curve for four candidates: Datena, Nunes, Marçal and Boulos. And the image of a bleeding man? Marçal compares Datena’s chair to an animalistic attitude, saying it looked like an “orangutan”. And what did your employee look like?

Source: Terra

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