The platform eliminates barriers, allowing brands to increase investment in this media format, one of the most powerful today
Summary
BrandLovrs launches Creator Ads, a platform that uses technology and artificial intelligence to connect brands and content creators, enabling efficient, automated collaborations.
BrandLovrs, a technology company that connects brands and content creators, today announces the launch of Creator Ads, a platform that brings the efficiency of programmatic media to the universe of creator campaigns. Using artificial intelligence, advanced automation and a marketplace with over 200,000 creators registered in its application, Creator Ads transforms the way brands and content creators collaborate, investing in media with creators in a programmatic, automated and highly efficient way .
Creator Ads seem to eliminate the barriers that prevent brands from increasing the participation of this media format, one of the most powerful today, in the mix of their annual planning. The platform allows you to create reach and frequency in line with other media formats at scale, creating stories that influence the preferences of millions of people. Market research shows the great difficulty for advertisers to work at scale, find ideal profiles, manage campaigns with many creators, deal with excessive bureaucracy, analyze results and even define what success means.
“With Creator Ads, we are revolutionizing influencer marketing by offering a platform that combines advanced technology with human creativity, enabling brands to increase reach and frequency across the most powerful media of our generation,” says Rapha Avellar, founder and CEO of BrandLovrs.
According to data from Kantar Ibope Media and Statista, of the almost R$80 billion invested in media in Brazil, just over 2% is allocated to partnerships with creators. Additionally, the vast majority of monetization opportunities for influencers and content creators are concentrated in the 1% – those with more than 100,000 followers. While the remaining 99%, who have few monetization opportunities, deliver results that exceed the engagement of larger influencers by 113%, according to HyperAvisor.
“This lack of investment has clear causes, and we address each of them when we think about Creator Ads,” says Avellar. “Twenty years ago, we faced similar challenges with buying online ads on websites. Manual and individual processes made everything more difficult, inefficient and without scale. Ad networks combined with programmatic buying tools emerged to address these problems, making processes This has revolutionized the online advertising market by automating media investments and enabling advertisers to achieve the desired results with the help of technology,” he recalls.
BrandLovrs’ vision has already attracted major brands such as Coca-Cola, Mercado Livre, Claro, L’Oréal, Amazon Prime Video, Magalu, Burger King, Tinder, Americanas and many more. Focused on efficiency, they saw the technology as a way to expand collaboration with creators, managing campaigns with more than five thousand creators and thousands of concurrent pieces of content in a scalable way.
There are now more than 200,000 creators registered on the BrandLovrs app, a number that has grown 52% in the last six months, reflecting the population’s growing interest in making content creation an income opportunity and highlighting the strength of the economy creative in the country. The company, which is in its second year of operation, already makes an average payment per minute to nano and micro creators and plans to distribute 1 billion reais to content creators over the next four years.
Efficiency and scalability
Historically, collaborating with creators at scale was a complex and time-consuming process, limiting brands’ potential to achieve the desired reach and frequency in their media plans. Creator Ads breaks this paradigm by automating and simplifying every step, from selecting creators to measuring results. The heart of the platform is the Campaign Manager, where brands can plan, execute and monitor all initiatives with creators in a structured and efficient way. With the Moments feature you can segment audiences, define specific outcomes and establish distinct timelines within a single campaign, offering unprecedented flexibility and precision.
Additionally, all stages of the brand campaign have a corresponding digital and automated journey for the creator, through the BrandLovrs app. Once the recommended segmentation is approved, creators receive an automatic, personalized invitation to participate in the campaign via the app. When they accept the invitation, they are guided through an intuitive flow within the application, where they understand exactly what needs to be delivered, follow the delivery calendar and receive notifications to ensure no deadlines are missed. After completing content creation, creators upload submissions directly to the app, and soon, they’ll also be able to post automatically, scheduling through the app.
The right creators for every need
According to a study conducted by Data-Makers with CDN, 64% of advertisers struggle to find creators who effectively represent their brands. Creator Ads solves this problem with Smart Match AI, an advanced artificial intelligence that analyzes more than 200,000 creator profiles in microseconds, identifying those that best align with campaign objectives and desired target audiences, ensuring accuracy and efficiency in selection . Smart Match AI was honored at Google’s Artificial Intelligence Hackathon, an event that brought together diverse technology and innovation teams to create solutions using artificial intelligence (AI). The BrandLovrs engineering team won first place with the Smart Match AI demo.
Quality at scale thanks to artificial intelligence
The quality of the content produced was also a barrier for brands looking to scale up their campaigns. The same study revealed that 38% of advertisers find inconsistencies in the quality of contracted content, and the process of viewing all content, reviewing it, and requesting changes is a maze of tasks. With this in mind, GuardIAn is the platform’s artificial intelligence that thoroughly analyzes every content submitted by creators, ensuring compliance with brand guidelines and eliminating risks, all in a matter of seconds.
Automation that eliminates bureaucracy
Another pain point currently hindering campaign scalability is manual contract and payment management, a problem mentioned by 23% of brands in Creator POV, a study conducted by BrandLovrs in 2024. With Creator Ads, this process is automated. Creator Pay is the complete financial solution that automates contracts and payments, eliminating bureaucracy and ensuring security and compliance with company policies and current regulations. Creators receive payment directly into the application’s digital wallet and can count on advance credits.
No guesswork: data-driven analysis of results
Beyond production, measuring results has always been a challenge for influencer campaigns. According to a CDN study, 52% of CMOs struggle to measure return on marketing efforts with creators. To solve this problem, the Creator Science area centralizes all analyses, providing precise insights and facilitating the process of optimizing campaigns based on scientific methods. This information is regularly analyzed with the support of the BrandLovrs Client Solutions team, in weekly and monthly meetings and quarterly strategic reviews. This process follows the pioneering relationship models used by platforms such as Meta, Google and TikTok, ensuring that strategies are continually refined to achieve the best results in the media mix.
Significant impact for creators
Creator Ads also offers direct benefits to content creators by facilitating access to relevant opportunities and ensuring agile and transparent payments. The BrandLovrs app automates communication with creators, from personalized invitations to receiving and approving content, providing a unique and optimized experience for both parties.
“This is not just a new tool, but a true revolution in the way brands and creators collaborate,” emphasizes Rapha Avellar. “We’re giving marketing teams and their agencies the power to tell meaningful stories, humanize their brands, and reach millions of people in smart, impactful ways.”
Building the future of the Creator Economy
BrandLovrs believes that brands, agencies and creators must collaborate to build a promising future in influencer marketing, with significant benefits for all involved. With Creator Ads, the future of brands lies in the hands of those who want to connect authentically and meaningfully with their audiences.
“We are excited to see the incredible stories we will tell together,” concludes Rapha Avellar. “Creator Ads is more than a platform; it’s an opportunity to create the future and redefine what’s possible in communication between brands and people.”
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
