Artificial intelligence tools can be excellent allies for those who want to boost their business
Black Friday, synonymous with great promotions and high demand, requires companies to be prepared to offer the best shopping experience to their customers. Artificial intelligence (AI) emerges as a powerful ally to optimize processes, personalize the consumer experience and increase sales in this period.
In an interview with Terra, the technologist and coordinator of Cesuca’s technology courses Evaldo Reis explains how shops can use artificial intelligence as an ally to increase sales during the last Friday of November.
“Artificial intelligence allows companies to forecast demand more accurately, avoiding shortages or excesses of products in stock. Furthermore, it optimizes logistics, speeding up deliveries and reducing costs. AI tools also monitor competitors’ prices and promotions, allowing companies to remain competitive,” explains Reis.
Personalization of the customer experience
The expert also points out that with artificial intelligence tools it is possible to offer personalized product recommendations, based on each customer’s purchase history and preferences.
“Chatbots and virtual assistants guarantee 24/7 service, answering questions and assisting in the purchasing journey. Dynamic pricing, adjusted in real time by artificial intelligence, allows us to offer the best prices to customers, increasing the chances of conversion,” he says.
“Black Friday, driven by artificial intelligence, can become a great opportunity for companies to increase sales and strengthen relationships with customers. By using AI strategically, companies can optimize processes, personalize the customer experience and stand out from the competition.” -Evaldo Reis.
More effective marketing campaigns
AI tools also allow you to segment marketing campaigns, targeting ads to the right audience at the ideal time. This increases the effectiveness of marketing actions and optimizes the return on investment.
According to Reis, technology, especially artificial intelligence, is increasingly indispensable for companies. “To make the most of the potential of this type of tool, companies must invest in research and development, forming multidisciplinary teams,” he suggests.
Start building your successful store
If you haven’t digitized your store yet for Black Friday, there’s still time. Professor of Advertising at Cruzeiro do Sul University, Christian Petrini says that, nowadays, the focus of sales is virtual and not digitizing a business can damage the reach of potential customers.
To have a successful online store, the expert lists some tips:
“Start by choosing the ideal platform for your needs. Build a professional, easy-to-navigate, mobile-optimized website. Invest in SEO to improve your search engine rankings. Use social media to promote your brand and interact with your customers. Offer a simple and secure shopping experience. Finally, invest in digital marketing to attract more customers and increase sales,” he says.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
