This is the company’s first commercial completely produced by artificial intelligence
Summary
Coca-Cola uses artificial intelligence to recreate nostalgic Christmas advertising, but generates criticism of emotional distance and the devaluation of human creativity.
THE Coca Cola exploit your nostalgia by reinterpreting one of his most famous commercials using video technology. artificial intelligence generative. The Coca-Cola Company’s recent ad for Christmas celebrations is a reimagining of its own Advertisement from 1995“Holidays Are Coming,” which, for many, has become an icon of this time of year since it first aired.
This is the company’s first commercial completely produced by artificial intelligence. The first version of the Coca-Cola commercial, which attracted all the negative attention, lasts only fifteen seconds. However it is easily recognizable thanks to the recreation generated by artificial intelligence from the images of Coca-Cola trucks crossing snowy landscapes, to the sound of recycled original music.
See the original version:
Adweek, a public trade magazine, published the full version on Friday.
“It’s crazy that this is the company that literally made Santa blush with how iconic their ads were, now they’re just doing dirty things.”wrote a user on X.
See the AI version:
While the use of artificial intelligence in the creative process can be interpreted as technological progress, Coca-Cola’s choice reflects broader questions about the role of human creativity in an increasingly automated advertising market.
In business, the application of artificial intelligence does not just improve processes, but also reframes the way companies emotionally relate to their consumers.
Coca-Cola, which has a traditional image of human warmth and family unity during the celebrations, by using artificial intelligence in its Christmas campaign, could alienate consumers who perceive the technology as a departure from the emotional essence.
Therefore, it is perhaps possible to interpret the criticism generated by the campaign as a feeling that one of the world’s major advertisers was, in a certain way, “devaluing” human creativity in favor of a more mechanized and, perhaps, cheaper strategy. .
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
