With a story of overcoming and resilience, a business woman creates a project that encourages more than 50,000 women to achieve emotional and financial independence through the entrepreneurship of entrepreneurial entrepreneurship. Research […]
With a history of overcoming and resilience, the entrepreneur creates a project that encourages more than 50,000 women to achieve emotional and financial independence through entrepreneurship
Female entrepreneurship was the basis of a recent study by the Rio de Janeiro State Secretariat who outlined the profile of entrepreneurs women. The survey listened to 1,844 women from all over the state and stressed that, in addition to almost 80% of mothers, 49% of them are the main financial suppliers of their homes. Many of these women, in addition to guiding, must also balance family responsibilities and are criticized to devote themselves so much time to work.
A survey by Sebrae 2024, underlines that the public woman currently represents 54.6% of potential entrepreneurship in Brazil. That is, women recite more and more on the market and challenge the stereotypes on the roles they should occupy. However, the scenario is still unfavorable for the female population.
He took his strength from motherhood
One of these stories is Kenia Gama. Born on the outskirts of Brazilia, daughter of the north parents -Eastern, Kenya always knew that life would require its strength and determination. The entrepreneurial journey, however, started unexpectedly: at the age of 17, with an unwanted pregnancy. “A child was born, an entrepreneur is born. You have to do your best for your son,” he reflects Kenya.
A support ecosystem for female entrepreneurship
Kenya is responsible for the brilliant woman, an ecosystem in support of women’s entrepreneurship, present in 57 cities and with almost 40,000 students on her digital platform. “I want them to stop being mei and grow. They do not have a small deal in order to buy a small thing. They must understand that they are the owners of their business and have to grow it”, underlines Kenya.
The initiative tries to offer knowledge in management, marketing and emotional intelligence. “The woman often engages out of necessity. Many begin an activity with instinct … they do not know which customer is not doing market analysis. To be an entrepreneur, you have to study concepts of leadership, have a mentor to say from what way to follow “emphasizes the expert.
Different obstacles coming soon
Kenia remembers the first activity that her husband invented, André Gama, with the opening of a tourist agency. The beginning was difficult, with months that distribute flyers in commercial buildings until the first customer wins. The company has grown and Kenya started acting with events, also attending institutions. But a non -fulfillment of the Ministry of Justice has brought her to bankruptcy, depression and end of marriage.
“I was blinded by work and I had to face a default by the Ministry of Justice. With political struggles, the new members did not want to sign the notes that we had woke up with the previous direction. I was not receiving $ 4 million, there was no way To pay taxes, suppliers, I saw myself without land, “he remembers.
“I was taking medicine to sleep, as if it were just a nightmare that would pass. It was 2012 and everything broke out,” recalls Kenya. What made her react was her daughter, who, offering her a dish of noodle, made her understand that she needed to start over. With courage, he renegotiated the debt, resumed marriage and decided to transform his experience into knowledge to other women.
Today, the brilliant woman moves $ 500 million and affects thousands of women on the life, generating income and autonomy. “Entrepreneurship is a solution to have more dignity, citizenship, in addition to power, to earn one’s money”, concludes Kenya.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
