Although the donation of food is a noble gesture, some input may not be the most appropriate according to the situation; understand
With the climate change that intensify the occurrence of natural catastrophes, the need for efficient and coordinated donations becomes increasingly urgent. According to the National Center for Monitoring and Natural Disaster (Cemaden), Brazil recorded over 1,600 events in 2024, including floods and landslides that hit thousands of people in various regions.
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Given this scenario, experts strengthen the importance of following the appropriate protocols when they give donations to ensure that resources reach those who really need, avoiding waste and overloading on local systems.
The Brazilian organization Humus, which acts in response to emergencies and prevention of catastrophes, warns that without planning the donation it can become a problem. According to Leo Farah, founder of Humus, “the donation without strategy can be more a problem than a solution. It is essential to understand local needs, listen to specialized institutions and act responsibly. Each wasted resource is a missed opportunity to transform life.
Farah underlines that one of the main errors is to give without contacting the focus points of the regions concerned. Often people send objects without considering the real need for homeless people. “Many basic baskets arrive, but families don’t have a kitchen stove. Or they send 300 ml water bottles when a person needs six to eight liters per day to survive. This excess packaging becomes garbage and collection systems are often collapsed, “he explains.
The best way to contribute, according to Humus, is through donations of money to reliable organizations with experience in disaster. Therefore, it is possible to buy products in local trade, reducing costs and promoting the economy of the region concerned. “For each $ 1 invested in prevention, we save $ 7 on the recovery of the impact communities,” adds Farah, citing the data of the organization of world meteorology.
Another important problem is to ensure that the entity that will receive resources is suitable and specialized. “With Internet access, it is possible to check whether the institution recorded CNPJ as a non -profit organization, knowing who its founders are and understanding which missions have already performed,” says Farah. He underlines that many well -intentioned institutions, but without experience in disasters, can end up undermining the help process.
Humus also seeks partnerships with companies that can contribute to essential products, such as mattresses, appliances and underwear, small donated but fundamental objects for the reconstruction of the life of the affected families.
The efficiency of the donations depends on the planning, a clear communication between donors and beneficiaries and an understanding of the real needs of the region concerned. For more information on how to contribute consciously, visit the Humus website: www.humusbr.org.br.
Source: Terra

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