Cinemaanora: Campaign for the Oscar cost 3 times more than the production of the film’s producer, responsible for the distribution of the feature, revealed the strategies for the ceremony and said it invested $ 18 million to win the newsroom award

Node Oscar2025, Anora It was one of the main highlights by winning 5 statuettes, including the categories of Best Movie and best actress – who stayed with the protagonist Mikey Madison.

Performance is the result of a very praised work, but also the performance of Tom QuinnProducer CEO Neonresponsible for the distribution of the film.

Directed by Sean Baker, AnoraIt was one of the cheapest productions among those nominated for the Best Moviecosting $ 6 million – behind only I’m still heremade with US $ 1.36 million. Despite the budget considered modest, the producer opened the wallet in the campaign for the Oscar And it invested $ 18 million, three times more than necessary to get the movie out of the paper. In an interview with Variety, Quinn revealed details about the strategy that Neon adopted. According to him, the company “followed the beat of the drum itself”.

While large studios have invested tens of millions of dollars on grandiose promotional nights, red rug exhibitions and flashy advertising, the independent producer focused on smaller events that could draw public attention on social networks.

Another initiative was to distribute products from the film such as T -shirts and slippers and forward physical DVDs to voters Oscar. In addition, the first exhibition was assisted by sex professionals. “It’s a strategy that makes people like the movie,” he said Quinn.

With a team of 60 people, the Neon won its second Oscar in five years – the first was Parasite, in 2020. commercially, Anora It was also a hit, having raised, at box office, more than $ 16 million in the United States and $ 41 million globally so far. This without considering digital rentals and licensing agreements. With the movie, the producer of Tom Quinn Made another big deal.

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