Less caviar, more sardine: like the tastes of generation Z are redefining luxury restaurants

Less caviar, more sardine: like the tastes of generation Z are redefining luxury restaurants


The canned fish fell into the taste of young people looking for gourmet foods at affordable prices




The caviar remains one of the great stereotypes of gastronomic luxury. However, the Generation ZThose born between the late 90s and the beginning of the 2000s, perhaps not so interested in caviar, but to claim or evaluate other types of products that, through new stories and new packs, are overcoming the reticence normally associated with them.

Caviar, as a paradigm, is actually a conservation of fish. More specifically, of the eggs of various varieties of stubble. It is a method of conservation that has reached the category of delicacy, in particular because of the difficulty of obtaining it, which has conditioned its price for centuries. So far, the aquaculture has provided a more accessible shape and solution for black pearls that delight tsar and Cossacos.

However, Generation Z is rediscovering a taste for conservation, at least in the United States, to the point of considering a gift and a certain culinary evolution. Nothing that we have not known for decades, since the preserve has been far beyond the increase in the life of certain products, becoming a gourmet object, if it exists.

The truth is that the trend has even arrived in Tiktok, where, for example, hashtag #innedfish accumulated over 57 million reproductions. We can say, in a sense, that they are now discovering America and that behind a canned fish there may be a product of gastronomy Beautifully full.

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Source: Terra

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