Brazil event in Silicon Valley aims to try to encourage the “global vision” in Brazilian entrepreneurs
In recent decades, Brazil has learned to create technology -based companies with great ecosystems, as well as Silicon ValleyIsrael or China. But a feature often marks the most successful startups here: instead of attacking a universal problem, they often focus their attention on the country of continental dimensions or at most in Latin America.
It is a paradigm that has gradually changed – and companies such as Wellhub, Pipefy and Cloudwalk serve as an example – but that the Brazil at Silicon Valley (BSV) plans to encourage. In its seventh edition, the conference that was held in the space of Google events between 21 and 23 April has it that more and more doors for Brazilian entrepreneurs think globally. THE Estadão It is one of the sponsors of the event.
“Innovation is to look from another angle a problem you want to attack. What can be better than getting out of your square, exposing itself to the different and renewed to the problem?” It offers Iona Szkurnik, CEO of Education Startup Education Journey and “godmother” of Brazil in Silicon Valley (BSV). “Being an entrepreneur is to be able to provide a solution, but innovating is to understand how this problem can be solved in a different way – and it is something that the companies of the valley have always done, thinking curiously, testing and making reference parameters.”
It is something that Iona does not speak outside the mouth: graduated in psychology and a master’s degree in education by Stanford, she has worked for years in the valley and she got used to a multicultural universe. “In the United States, I constantly worked with non -American: there are people everywhere. My team had a colleague Trinidad and Tobago, another from Sri Lanka, and this will make you think differently. Beyond, it is a culture that always pushes you to the place where you don’t know anyone – also because mathematically the possibility of making connections is 100%,” he says.
It is a characteristic that Brazil in Silicon Valley tries to recreate by reformulating, every year, its list of 600 guests for the event. “We want to delimit the importance of renewing networking, so we have chosen the finger that will be there to oxygenate the exchange of ideas,” explains Iona.
It is something that Anderson Thees, general manager of the entrepreneurial incentive organization, effort in Brazil, Ecoa. “The concentration of what happens in the valley is enormous and the conference plays an important role in allowing this contact,” he says. For him, who was a pioneer when he founded the Redpoint Ventures Fund inactive and will be at the BSV this year, the meaning of the event has become. “Before, the transfer was knowledge. Now, the transfer is talent, with the Brazilians undertaking in the valley, narrow the ties and even demystifying this idea that you cannot do.”
Point of view
When it comes to starting her company, Iona had no doubts when choosing the foundation place: the United States, trying to sell to the entire planet. For the entrepreneur, there are many obstacles that make many Brazilian entrepreneurs look at “their courtyard”. The first, of course, is geographical: in addition to the costs to be in contact with other higher countries, Brazil has continental dimensions and a giant consumers market to explore. “A European market is limited, therefore it already forces the European to look outside”, exemplifies.
The employees of the auxiliary company to create their own professional development paths, education has grown four times in 2024, with over 10,000 content recorded in its database. For 2025, the company’s goal is to grow by 330% of the users’ base, increase revenue exponentially and expand its attention to different countries: Argentina is one of the main markets, Iona Biced. “Today we are at cruise speed, applying a lot of artificial intelligence to the product. It is a theme that has given urgency for companies to run with corporate education,” he says.
According to the identity, the dissemination phase of artificial intelligence – another topic that will obtain importance in BSV – can help Brazilian companies to have a more global vision. “Since the IA uses very much dilutes any linguistic barrier, it will be easier to identify a product or understand how another market works,” he says. For him, on the other hand, the competition should be fierce. “From the point of view of the construction of the applications, the controversy will be increasingly global. There will be less comfort for those who operate only in Brazil, but companies will not have to settle for the local market.”
In addition, the general manager of Endeavour says that the current examples of companies operating globally help to inspire the next candidates. “What encourages the most an entrepreneur is to see that it can be done. But it is also necessary to have an ambition, it must have intentionality,” he says.
For the executive, there is a change of mentality that is happening in the ecosystem. “If you talk to the founders who are starting now, the head is already different. I see many people who say they want to win the world, but they want to start with Brazil or do companies already in other countries,” he says. A good example, including, is that of Igor Marinelli, from Tracian, who uses artificial intelligence to take care of the maintenance of industrial equipment and today is based on Atlanta, USA – Igor will be one of the main oratories of the event.
A consultancy for veterans investors to those who start now is exactly understanding in which areas Brazil offers a large global test tube – such as agri -food agro, the fight against climate change or green energy. “There are ideas that can only be created with an area and great depth to justify innovation. Having a space like Amazon can allow us to be a cradle of innovation for a technology to be exported all over the world,” he says. “We are very optimistic about technological innovation in which there is an evident competitive advantage”.
Source: Terra
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