Google Now will invest in movies and series

Google has discreetly launched a new initiative called 100 zerosIn collaboration with the media partners to produce range, to support films and series – with or without script Business Insider.

The goal is to use entertainment to bring the public closer, in particular the younger ones, the company’s products and technologies, such as IA, Avil Avousd Reality and Android.

This strategy goes beyond simple marketing. Google wants to positively influence the perception of its products by inserting them into creative stories without resorting to explicit advertising.

YouTube should not be the main platform

The company, however, does not try to directly promote YouTube as a visualization platform. Supported projects should be sold to traditional streaming studies and services such as Netflix.

The project has already taken its first steps. An example was the support for the horror movie “Cuckoo”Removed by Hunter Schafer, where the 100 Zeros logo appeared in the initial titles. In addition, the initiative has issued a request for shorts on artificial intelligence, with the intention of transforming two into films.

Android in evidence in productions

Despite the story of companies such as Starbucks and Nike in similar initiatives – some of which have been interrupted – Google seems determined.

The 100 Zeros team includes managers with experience in Hollywood, hired by flow and completely dedicated to the project. However, the company avoids attracting a lot of attention to the initiative, perhaps by testing the results before expanding its scope.

Google’s post will now invest in films and series have appeared for the first time in digital look.

Source: Olhar Digital

Rose

Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.