Stellantis begins the operation in the pickup export pole in Argentina

Stellantis announced Tuesday that he had started operations in the future HUB Exporter of Group Vehicles in Cordoba, Argentina, where he started producing the large Fiat Titano truck, within the $ 2 billion investment program in the country by 2030.

The company said that the Titano assembly, the largest Fiat truck and was launched in Brazil last year by the production in Uruguay, is part of a “larger project that involves the production of a new family of vehicles in Argentina”.

With the production of Titano in the Fiat factory in Cordoba, the model is no longer produced in Uruguay, the company said. This will be the first truck produced in Argentina. The intention of the group is to make Cordoba a “Regional Center of Pickups Stellantis”, said the company.

Further on, in 2027, Stellantis aims to start producing 2.2 l engines, also focused on export, said Stellantide, the largest automotive group in the world of sales.

Commenting on the strategy, the president of Stellantis for South America, Emanuele Cappellano, said that the Argentine pickup production can help the company “expand our share in a very promising market and a very promising segment”.

Before the Titan, Fiat, the main brand of Stellantis in South America, did not compete in the large pickup segment, played for years in the region by rivals such as Volkswagen, Toyota, Ford and even new inlets such as Chinese GWM.

However, the Titan had a warm market reception among the problems that included delays in imports from Uruguay.

As a question of the vehicle produced in Cordoba last week, chaplain said that the Titan “will have significant changes, engine, suspensions, electrical and electronic part”.

“It will be very different from the current Titan. It is a very significant improvement compared to the current model,” said the executive.

From January to April, Titano’s sales in Brazil accumulated 3,159 units, in 13th position among the best -selling light commercials in the country, according to the data of the Fenabrave Conceptions Association. The volume is far from Hilux, Toyota, who was in fourth position with 14,150 units, or sister Minor Toro, the third best -selling vehicle in the period, with 14,150 authorized units.

From January to April, Stellantis had a share of 23.6% of the South American market, 30.4% in Brazil and 33.1% in Argentina, where the group, in addition to the Fiat Factory in Cordoba, has another production installation with Palomar, which assembles the models from Peugeot Citroen.

“In Argentina, the cost could be a little demanding on the issue of inflation, but we know that this type of investment needs long -term,” said Carellan. “Our presence in Argentina is very strong to ignore. It is a strategically relevant choice.”

To the question of the impacts of the commercial war started by the United States on the automotive industry, chaplain said that “for South America, we are not witnessing direct short -term impacts … For now we have no direct impacts”.

The executive stated that interest in Brazil is a factor of concern, despite the growth of the national automotive market this year and in 2024. According to chaplain, “very high interest rates discourage sales. There is pressure on the market”.

The executive said that Brazil could “safely” have new vehicles of 5 million units per year, but this potential is limited by the purchasing power of the “very low population and very high interest rates”.

Source: Terra

Rose

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