In the Uber app, the delivery card will have the IFOOD options, while on the IFOOD app a mobility card will allow users to request the journey from Uber
THE Uber and the IFOODWhich are between the two best known and most downloaded applications in Brazil, announced on Wednesday 14, a strategic agreement that will allow users to use apps to use the other’s services and vice versa.
NTHE app From Uber, the delivery card will have the IFOOD options. In the IFOOD app, a mobility card will allow users to request Uber travel.
Uber and IFOOD partnership comes the day after the Chinese ad MeituanWhich on Tuesday 13, he revealed an investment of $ 1 billion (5.6 billion dollars, for the exchange rate of this Wednesday) in Brazil in the next five years to launch his brand of delivery brand in the country. Meituan, one of the largest culinary companies in the world, with over 770 million users active in China alone, has expanding operations all over the world.
Another recent movement published by 99 Application Group also follows, which will resume the food delivery service in the country, with an investment of $ 1 billion. 99 is controlled by the Chinese group Didi.
In the partnership announced on Wednesday, the IFOOD customer will be able to order Uber cars directly in the IFOOD application and the same applies to Uber customers to ask for deliveries through the world’s urban mobility app.
The integration of services will begin in the city selected in Brazil in the second half of the semester, with the expansion to the entire country provided later, according to the declaration.
The agreement must approve the approval in Administrative Council for Economic Defense (fall). The notification to the Board of Directors will be carried out this Thursday 15, according to the people together with the agreement.
Convergence of users on both platforms
“We are very excited to join forces with IFOOD in Brazil,” said Dara Khosrowshahi, CEO of Uber, in a press release on Wednesday. According to the company, currently only about half of users uses both platforms in a recurring way.
“IFOOD has transformed the way you ask for food and day articles in Brazil, just like Uber has radically changed the way the Brazilians move. Now, this integration marks a great turning point,” says Diego Barreto, IFOOD CEO, in the same statement.
IFOOD moves 120 million orders per month from 400,000 partner plants, distributed over 1,500 cities of the country. The platform has 320,000 deliveries in everything.
For now, according to the declaration, the Uber One and IFOOD signature programs are unchanged, “although companies have agreed to explore joint initiatives in these programs in the near future”.
Source: Terra
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