The programming of the issuer will undergo changes from the 26th
For Daniela Beyruti, the new SBT grill is a rescue of the station DNA. Silvio Santos’s daughter and president of the television channel have announced the changes in the program, which will be implemented in three steps during the semester.
Receive the main news directly on WhatsApp! Sign up for the Earth channel
“More than a new grid, it’s a position. It is the return of SBT Root, it is a bit of what we have seen, lived, that I am sure it is part of everyone’s story,” said Daniela.
To establish the new programming council, the executive said he was not guided in competition, as the station did in the past, but tried to save the DNA of the company created by his father and bring the essence of the programs that were broadcast when Silvio Santos was still managing the channel.
Assume
To debut the new grid, SBT has taken on some names already known to the public. Luiz Bacci has spent the last 15 years to work on the album, but his first work on television has been at the Abravanel family station as a child. Now he will command the newspaper Hello you at lunchtime.
About a year after leaving SBT, Christina Rocha is back. The presenter returns to the stage of Family cases. In addition, an unprecedented name on the channel is Tiago Leifert, who was hired in January of this year for sports programs and will present the The voice in the second half.
Religious newspaper
Silvio Santos has always been against showing religious content on SBT, but Daniela Beyluti did not agree with her father. The morning newspaper First impact Will start with the block Good morning hopeIn which the evangelist deposit Leonardo, with millions of followers on social networks, will give a motivational message to the public.
Here now
For the late afternoon, SBT will return with the famous Here nowWith the presentation of Dani Brandi and Macedão da Chinelada. In the past, the popular news has focused on police news, but Daniela Beyruti says she wants less blood in the third version of the program. “I want to inform, it is necessary to provide news, but much is bad,” says the president of the station in sensational newspapers.
The executive criticizes the fact that almost all competitions in competition show the police focused on violence in this program and speaks that it is destined to differentiate. “Not everyone has broadband, not all those who have streaming, who have cable, who has connected the TV, so the open TV remains very important and relevant. In some moments of the day, there are three broadcasters who spend the same type of content. If the viewer wants to change, he has no place to change,” he explained.
Infantile
Self -Decoro the “Brazilian family TV”, the Abravanel family station aims to have content for all ages in the new grid. Therefore, the Good morning and cia It will be displayed daily in the morning, with the presentation of the clowns Fans AND Potato. THE Lively Saturday The air is followed under the command of Silvia Abravanel, which contrasts the criticism that would be old to present a children’s program.
Novels
Currently, the only original SOAP opera are the children. The enchanted caveCurrently on the air, it will have an extra time exposed at 13:45 and the plots of the next children will be broadcast only in the afternoon. “Really, the time of our soap work has been inappropriate. This will transform the program of this type of soap work that we already have a know-how to do, since, since doing Carousel“Recognized Daniela.
At the end of The enchanted caveThe SBT will take a break from the original soap opera to the author Iris Abravanel, wife of Silvio Santos, to be able to pass through the mourning period with peace of mind.
Next to the productions for children, the television channel will also show the famous unpublished Mexican television soap opera. “We tessed. This is something that SBT has always done. He searched what was going on and offered to his audience. Exceptional, keeping it. I am not sure, the television soap opera, we discovered that there are many current goods and that we were using a lot of replay, so we simply give an update in our catalog”, says the president of the company on the new phase.
New hours
Traditional SBT programs, such as the Ratinho program and the The square is oursThey go into the air, but they will previously be shown at 22:45. “We have programs that everyone likes, but that we have been exposed too late. So what we did is reorganize the house so that we can reconstruct this relationship with our spectator,” said Beyruti.
Gossip
To describe what tries to get with the new grid, Daniela Beyruti used the Gossip as an example. The president of the station said that the program maintains the essence of SBT and used the attraction as a reference point to think about what it would do with programming. “I want to infect the entire station to return to this energy of the joke, to make fun of me, not to make you seriously,” he said.
However, Silvio Santos’s daughter admits that television is not an exact science and is open to implement any necessary change. “We are planting for the collection. It is a challenge, it may not work, but it is a commitment that we have with the Brazilian family,” he concluded.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
