The possibilities of converting an advantage in the first five minutes after the first contact are 21 times higher
Summary
Responding to an advantage in the first five minutes increases the chances of conversion by 21 times, highlighting the importance of agility, automation and training to obtain potential customers.
In the world of online business, every second account. The response time to a lead (that potential customer who has shown interest in a product or service and has provided contact) can make the difference between closing a sale or losing a precious opportunity. Studies show that the possibilities of conversion of a lead are influenced by the speed with which a company responds to the first contact.
According to the insideal data, the possibilities of a lead conversion in the first five minutes after the first contact are impressive: 21 times higher than if the answer takes 30 minutes. In addition, when the response time extends from five to ten minutes, the probability of conversion decreases four times. Therefore, reciting quickly is essential to capture the interest of customers as they are more involved.
By completing this information, a Hubspot study show that 78% of the buyers concerned tend to buy from the company that answers their questions for the first time. These data reveal a great opportunity for companies that want to stand out on the market. By improving agility in responses, the company not only increases its conversion possibilities, but also shows a commitment to customer service.
According to Alberto Filho, CEO of Poly Digital, developer of centralization and automation technologies of service channels, one of the most effective ways to improve response times is to invest in automation.
“The technological tools can be configured to send automatic messages as soon as a lead comes in contact, ensuring that he immediately knows that your request has been received and is processed. This not only spares time, but also transmits the professionalism and customer attention,” says CEO.
In addition, your team’s training is essential to respond to leads quickly and effectively. “A well -prepared team includes the importance of agility and knows how to manage different types of requests without compromising the quality of care,” says Filho.
Another important strategy is to monitor customers interested in real business products through specific software. Alberto explains: “These systems allow us to identify which leads must be taken care of immediately, helping their team to give priority to the most urgent and promising contacts”.
“To reach the highlight, it is essential to look for continuous feedback on the response times and the customer’s experience. The evaluation regularly of these indicators will help your company identify the weak points and implement constant improvements in the process”, concludes CEO of Poly Digital.
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Source: Terra

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