Entities that represent the journalistic activity argue that the remuneration giant giant for the contents used in the search engine; I wanted, Google didn’t talk
Brasilia – O Administrative Council for Economic Defense (fall) Analysis this Wednesday, 11, archives or deepens the investigations against the Google For anti -lasty practices in the news market. The representatives of the Brazilian media vehicles argue that the journalistic contents have not been adequately paid and that the platform has limited the flow of consumers to the production of content of websites, TV and newspapers.
Research, Google said he wouldn’t talk.
Entities representing the journalistic activity – Reporter Without Borders (RSF), Brazilian Association of Radio and Television Station (Abert), National Journal of Journalism Association (ANJ), Digital Journalism Association (AJOR), Brazilian Press Association (ABI), National Magazine Editors Association (ANER) and Aner National Federation of Journalists (Fenaj) – They want catta compensate for the journalistic content used in the search engine.
The process was opened in 2019, at the Cade initiative, to initially investigate the practice of “scraper”, which consists in the use of securities and summary of news on Google News and Google Search, deviating traffic from the media vehicles and concentration of the public and consequently advertising revenues.
Last year, the general cade superintendence decided to present the case of “onset of the evidence of violation of the economic order”, concluding that there was no anti -aconorous conduct, nor damage to the consumer. The National Association of Newspapers (ANJ) appealed to the deposit, but denied the appeal.
However, in April of this year, the Camila Cabral Pires Alves consultant decided to convene the case to the Court of Cade, formed by all six consultants and by the president of the Agency, so that the group collectively manifests itself on Google attributed practices attributed, such as “self -transforming” (self -transformation traffic “(self -transforming trafficking” and important trafficking “.
Therefore, on Wednesday, the Court falls decides or remains and deepens the investigations or has presented the case again. The representatives and entities of Google representing the media vehicles have moved to Brasilia in recent weeks, in conversations with all the court consultants.
In a document sent to the members of the Cade, Anj claims that although the case began in 2019, the collection of information occurred only in the first two years, therefore it requested an in -depth analysis in the investigation. Since then, the market has undergone transformations that have changed users’ experiences on Google – the platform has launched an artificial intelligence service – as well as the perception of journalistic content producers on the effects of the platform on its production.
“Currently, companies already have a much greater understanding of the serious and negative impacts of Google’s conduct than they had had in 2019, because they are increasingly evident than the media vehicles do not have the power to choose – on Google, or symbolically, they are alienated from the access environment, since being outside the Google environment is to drastically limit the interactions with the final consumers of the journalistic market”, says Anj.
The Association also claims that the analysis of Google’s conduct by Cade should not only focus on problems of analysis of traditional competition, but in the understanding that the platform has become a sort of “gatekeeper”, which controls users access to journalistic content produced by different multimedia vehicles.
Other countries have advanced to ask that Google remunerates for the journalistic content it presents in the search engine, such as the Canada and France. Germany and Spain also discuss the theme, underlines Anj.
“Cade has always been at the forefront of antitrust discussions in the world. It would not make sense when many countries advance in this discussion on the abuse of the economic power of the platform, ignore the problem at this moment,” says Marcelo Rech, president of Anj.
Source: Terra
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