The modification of the MCMV rules, which included a new range of family income (up to R $ 12,000) and increased the ceiling of the previous tracks, was received in a positive way
Seventh in the ranking of construction companies and eighth among the developers in Top Real Estate 2025A E.g. It is in a moment of transformation. With almost 30 years of history and strong performances in the housing segment of social interest (His), he has expanded his wallet and today he also bet on the potential of lane 4 of the program My home, my life (MCMV)which entered into force in May and allows you to finance properties up to $ 500,000.
The modification of the MCMV rules, which included this new range of family income (up to R $ 12,000) and has increased the ceiling of the previous tracks, has been received positively. “The measures allow you to maintain the offer adequate to the reality of large urban centers, without losing the concentration on popular demand”, says the Director ESC Fausto Rodrigues Bianco.
For 2025 and 2026, it projects the launch of 3,000 units for track 4, with an estimated general sales value (VGV) to 1.4 billion R $.
“Track 4 responds to a medium -income audience that seeks differentials and location of the product. Furthermore, it contributes to satisfying the demand for loans for customers whose ability to contract the debt and obtain credit has been reduced due to high interest rates,” says the manager.
Eco also has an active acting on the other three already traditional tracks of the program, with a current limit of $ 350 in the price of ownership.
Bianco says that 2024 was demanding for his company. The launch of VGV shot 24% compared to 2023, according to him, influenced by the revision of the general plan of San Paolo. But the company sees a promising horizon already in the short term, with a projection for the launch between 1.8 billion dollars to $ 2 billion per year.
With the performance of the majority in the state capital and present in the cities of Greater São Paulo, Eco develops and launches projects in a strategic position, with areas for leisure. “The MCMV customer is more demanding: he wants functional balcony, closeness to transport and free time infrastructures,” he says.
The future of interest rates should increase versions and facilitate access to credit. “The high interest blocks the sector,” says Bianco. “With the reduction, we have been able to unlock investments from the purchase of land land.
Source: Terra

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