The expert explains how internationalization worked as a shield against volatility currency and the high taxation
Summary
Brazilian companies have transferred operations to the United States to face economic instability, led by currency stability, tax benefits and regulatory predictability, experts.
Economic instability, the swinging of changes and legal insecurity have led an increasing number of Brazilian companies to transfer part of their operations to the United States. The strategy said the experts, it is no longer just a path of market expansion to become also a risk mitigation mechanism.
“The company in the United States was an effective form of protection against the uncertainties of the corporate environment in Brazil”, says Alfredo Trindade, CEO of Sia Planet Consulting, a consultancy with headquarters of Florida who has already conducted more than 2,000 internationalization projects.
With 25 years of experience in the sector, Trindade underlines that the movement is not limited to large companies. “Today we see from small startups to family businesses that structure US operations as a way to preserve more stable recipes and access.”
The direct performance in the company centers of Miami and Orlando, underlines that currency stability has facilitated access to funding and tax advantages are among the main attractions for Brazilian companies. According to Trindade, the dollar operation expands the power of financial planning and reduces exposure to internal crises.
Selectusa’s data, a program of the United States government to attract foreign investments, show that Brazil was the twelfth investor directed in the United States in 2024, with contributions that exceeded $ 20 billion. The movement is also accompanied by US states, which have contested the installation of Brazilian companies that offer tax incentives, legal assistance and logistical structures.
In addition, the US regulatory environment is seen as more predictable. “In the United States, the entrepreneur clearly knows what the rules of the game are. This allows medium and long -term strategies in a safer way,” explains the executive. It also notes that the country offers a natural door for other consumer markets, with particular emphasis on Latin America and Europe.
Trindade strengthens that the decision to internationalize requires planning. Among the main errors made by Brazilian entrepreneurs, he cites the absence of market studies, unprepared to adapt the products to the profile of the American consumer and ignorance on local legislation.
“It is not enough to have only capital and will. It is necessary to deeply understand the functioning of the new ecosystem to reduce the risk and increase the chances of success,” he says.
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Source: Terra
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