The audience of San Paolo turns to the station that tries to reconquer it by expanding the local scenes
Founded in 1965 in Rio, Globo was always proud of his Rio de Janeiro DNA.
But he is a slave to the spectator of the great San Paolo, where Kantar Ibope makes the main audience measurement in Brazil.
Paulistanos’ preferences influence the distribution of millionaire funds from advertising agencies. After all, there is the largest consumer market in the country.
Over the past 20 years, Globo has lost a significant public part in the most populous metropolitan region. In Rio, it reaches higher rates.
On Monday 7 July, the Soap Opera 21h, “Vale Tudo”, recorded an average of 25.2 points in SP. Between Cariocas, 30.5 points.
The next day, another screaming difference on the score: 24.8 between Paulistanos and 29.9 in Rio. And so it was, with the station that suffered from attracting and keeping the public in the largest Brazilian city.
In an attempt to seduce the Paulistas, the channel has changed the setting of the next soap opera, “Three thanks”: the main scenario would be a slum of Carioca, now it will be a need in need in sp.
There is an effort to expand the accent of San Paolo di Globo to make it more attractive for the majority audience. For now, little adhesion.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
