The high price of the United States culture

The high price of the United States culture

The unwritten rules to give suggestions vary all over the world. In the United States, the plants have increasingly resorted to the extraction of extra rates, causing a real “tip of the tip”. Sinatra Frank was known for giving generous advice with $ 100 ($ 548) to the waiters. This at a time when $ 100 is worth much more than today. But what are the rules to suffocate today e

Many people would not think twice before giving a waiter in a good restaurant, the hairdresser, a good bartender or the goalkeeper who brings his heavy luggage to a busy hotel. These are situations with clear and long consolidated standards in many countries.

But what about the Starbucks bartender? Or the person who meets your order in a snack? What about a car kiosk -Service?

Give or not tip?

Most of the historians agree that the tip began in medieval Europe, with the aristocrats, distributing gratifications to the servants or those who worked in their lands.

In the 19th century, the idea was disappearing in Europe, but arrived in the United States. Subsequently it would be reported all over the world.

Today, people overturn for a series of reasons: feel better with themselves, impress others, help to compensate for the derisorial salary of employees or because they are requested.

The tip is mainly motivated by helping the waiters or rewarding a good service, he told DW Michael Lynn, a marketing professor of service at Cornell University in the United States.

Some advice to fulfill a sense of obligation, Lynn said. Others are still more selfish. These people overturn or maintain a future preferential service or social approval, explained the expert, who is currently writing a book on the subject, called The Psychology of Tipping: insights for workers, managers and customs (“Tip psychology: suggestions for service workers, managers and customers”.

Digital suggestion: how did we arrive here?

In these days, new technologies change how and where suggestions are expected. In the past, some dollars were left on the restaurant table or a small change was placed in the tips next to the cashier.

Increase the use of cards, applications and payment systems with sensitive screens to the additional options and even more confusion for customers.

“We have observed an explosion in reversal requests, although the values have not changed radically,” says Ismail Karabas, a marketing professor associated with Murray University in Kentucky.

During the Covid-19 pandemic, many companies stopped using money in nature and received contact and online payments. In this way, companies that provide these digital devices have decided to include a request for no return.

“The top request is already incorporated in the process; companies must choose not to use this option. Many have not done so, for a series of reasons, and therefore we started experimenting with DW.

The model not to choose not to receive

When customers receive pre-alcoholic suggestions of 15%, 20%or 25%, what should they do? Just tighten one of the buttons and you’re done, do you book a moment to add your value or leave nothing while watching the cashier directly?

Customers usually choose a predefined peak option instead of keeping the line. This offers technological designers a lot of influence on the tip.

Lynn claims that the question of how the interface affects the Tip is a “new area in high research”. “The increase in the value required for the reversal options increases the amount received, although it can reduce the percentage of people who make advice,” he said.

The designers have an incentive to make the option of the option standard and make it difficult not to tip it. Anyone who wants to choose not to get the tip ends up disturbing or wondering how to do it.

“Furthermore, suggestions mean more income for employees, but also for technology designers, because they charge a commission for each transaction that passes through their systems,” added Karabas.

What can those who can do?

A survey of Yougov’s istite conducted in May 2023 in the United States, the United Kingdom, France, Germany, Denmark, Sweden, Spain and Italy has shown that the vast majority of those who overturn restaurants in these countries goes from 5% to 10%, not much more.

The United States were a separate case, with two thirds of the interviewees who dotted 15% or more. The research also revealed that many Americans would turn to a restaurant with a bad or bad service.

Another survey on Grap culture in the United States, published by the Pew Research Center in November 2023, analyzed the inflation of the Tipflation so called in the United States.

The PEW survey found that 72% of adults say that it is expected to stubbornly stubbornly In addition, only 34% of the adults interviewed say that it is extremely or very easy to know when it is really appropriate to give the tip.

Tips for complicated situations

How to deal with this new culture of suggestions? First, know where you are, what is the local situation and how employees are paid. Do they earn a minimum wage in which the tip is an additional bonus? Or do you receive a much smaller salary below the minimum and then depend on suggestions to subsidize the net salary?

In some places in the United States, this minimum salary for growing workers can mean earning only $ 2.13 per hour. Knowing how much people earn can help decide if and how much tip leaves.

Secondly, take some time to understand the system. Once you know local standards and the wage situation, you will be able to face the technology of suggestions, such as the calculation of what that 25% button really means in dollars and cents.

Do not be pressed by the line behind you or from the table sitting with you – even if this is probably the most difficult part, in particular the opportunity is a romantic encounter.

Nor the tip for guilt. “Giving fat by fault leaves a bad impression on customers, the request irritates them and decreases the probability that they return to the same plant,” explained Karabas.

Finally, as the last resource to avoid confused or unexpected suggestions, customers should take into consideration cash payment, says Karabas. So everything will be in your hands, even if it is a degree of $ 100 on Leaf, like those of Frank Sinatra.

Source: Terra

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