The mobile-phirst innovation ecosystem, conversative and involved
Summary
Brazilian startups are distinguished by the native solutions of WhatsApp, the mobile-premote approach and the global vision, becoming attractive for investors by combining innovation, involvement and scalability.
The startup ecosystem slowly recovered after the winter of start so called, which influenced the market between 2022 and half -2023 with instability in various aspects, such as investments. To illustrate, the Ventures League data show that in 2024, 13.9 billion dollars brought by the Brazilian startups, a volume of 50% more than what is observed in the previous year. In addition, 132 M & S were performed throughout the year, with an increase of 124%.
Jaana Goeggel, general partner of Sororitê Ventures, an initial phase oriented towards the risk capital led by women, explains that the Brazilian market becomes increasingly mature and has all the potential to go from a regional scale to a global scale.
At the same time, these companies also illustrate their characteristics typical of Brazil startups, which differentiate them from what is conventional in Europe and North America, for example. With this scenario, for investors, this is also an opportunity to generate profitability, applying capital to a constantly developing ecosystem. “
Having said that, the investor shows 3 frequent features in Brazilian startups, making them as competitive investments.
Native solutions on WhatsApp
According to the investor, Brazilian startups look at WhatsApp as a central business platform because it is the channel where customers are located. What was once only a messaging application became a real operating system, with the products that were built directly on it.
In this sense, many companies use the tool beyond a communication channel, bringing the entire customer path to the app. Therefore, many of them work directly on the application and range from the lead and on the onboarding to chatbots for sales and customer service with AI.
Conversational and Mobile-First involved
For Jaana, “Brazilian startups have a strong digital behavior that is mobile-first, conversational and highly involved. This movement is increasing a new wave of innovation, adapted to the way the Brazilians really interact with technology. This indicates a significant change in the ambitions of Brazilian founders: they are creating with a global audience in mind.”
From regional to global
The investor also explains that entrepreneurs are thinking about the scale – exploiting the complexity of Brazil to build resilient products – and therefore export this value into the world.
“This demonstrates Brazil’s growing recognition as a center of innovation and global talent. Startups made in Brazil are creating products capable of adapting to different cultures, languages and regulations and many of them are actively looking for international investors and partners”, adds the investor.
It inspires the transformation into the world of work, business, society. It is the creation of the compass, content and the connection agency.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
