Summary
Edutainment, a combination of education and entertainment, is transforming corporate learning by combining gamification and artificial intelligence, making training more engaging and effective, fundamental for the development and conservation of talents.
Imagine a collaborator in front of a mandatory and tired course by clicking on the screens just to finish soon. Now imagine this same employee involved in a gamified activity, making decisions, solving the challenges and competing with colleagues. Which of the two, in fact, learns?
The Edutainment – “education” junction with “entertainment” – is gaining land in the corporate world exactly for this. What was previously seen as something “too funny” to be serious today is recognized as an effective tool for involving and developing people.
According to Gloria Mark of the University of California, we were able to focus on a task for only 47 seconds on average. In this scenario, capturing and maintaining attention is no longer a pedagogical challenge and has become a commercial priority.
Platforms like Duolingo have already shown that combining the game content and the dynamics work. And the market replied: According to the research on the bridge market, the Depain Sector can move $ 5.8 billion by 2029.
Ia, gamification and new ways of learning
With the progress of artificial intelligence, education has achieved a new level. Tools that combine with gamification and interactive activities have created more engaging learning experiences. In the corporate environment, this translates into playful training, leadership simulations, 3D rooms and forums mediated by artificial intelligence – initiatives that take the collaborator from passive mode and put it at the center of their development.
Well beyond the fun: result
According to the LinkedIn Workplace Leark 2025 report, 91% of learning and development professionals (L&D) consider continuous learning essential for the success of the career. 88% of companies have one of their greatest priorities in the conservation of talents – and many bet on more interactive formats to allow their teams.
The World Economic Forum stressed that by 2024, 50% of the global workforce completed training compared to 41% in 2023. This growth reports a change in the mentality: whoever stops learning is behind.
The new rule of the company game
Education no longer concerns “leaving the light”, it is a matter of making relevant. Connect the content to the reality of the employee, stimulates critical thinking and promotes true conservation. Tools such as rankings, points and coins systems, interactive quizzes and personalized narrative are leaving traditional powerpoints increasingly obsolete.
The question that remains is: your company teaches how people really learn?
He is CEO and CO -Ludos Pro’s Founder, gamified training platform and one of the main Edtechs in Latin America.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
