Cinema -ingresses for ‘O Odyssey’ run out in minutes and resellers charge up to R $ 5,500

The opening of the pre-sale of tickets for the 70mm IMAX sessions Odysseynew movie directed by Christopher NolanIt caused a real race among movie fans around the world. Tickets for the debut weekend, scheduled for July 2026, sold out within a few minutes after the start of sales, even with a whole year to the official launch of the feature.

Universal Pictures’ strategy to release tickets so prior to in advance surprised the sector and generated great repercussion on social networks. In cities such as New York, Los Angeles, London and Melbourne, the main rooms equipped with 70mm IMAX reached capacity quickly. More than 23,000 tickets are estimated to have been sold in less than 24 hours, with most sales concentrated in the first hour.

Parallel Market Floor Resale Prices

With the high demand and limited offer of special sessions, the ticket resale market was not slow to emerge. A few hours after exhaustion, online trade platforms already displayed tickets being offered for values between $ 200 (about $ 1,106 at the current price) and US $ 500 ($ 2,767) – up to 400% above the original price, which was around $ 25 to $ 32 ($ 177). In some cases, packages of four tickets for session in disputed places, such as AMC Lincoln Square in New York, were announced for $ 1,000 ($ 5,534).

The movement caught the attention of fans, who expressed frustration with the difficulty of access and inflated prices. Although the practice is common in sports shows and events, resale of cinema tickets in such high values is considered unprecedented in the sector.

Why Odyssey generates so much expectation?

The new project of Christopher Nolan adapts the classic Greek epic of Homer and has a heavy cast, including Matt Damon, Zendaya, Tom Holland, Anne Hathaway, Robert Pattinson, Lupita nyong’o and Charlize Theron. The film is being shot entirely with IMAX cameras, something unpublished for a commercial production, and has an estimated budget of $ 250 million.

The success of the pre-sale reflects the prestige of Nolanwhich had already achieved expressive results with OPPENHEIMERresponsible for nearly $ 1 billion at a global box office, being $ 190 million only in IMAX sessions. The decision to open sales anytime soon, according to analysts, reinforces the idea of film event and drives the public’s interest.

Alternatives for those who have not got a ticket

Despite the exhaustion of IMAX 70mm sessions on the premiere weekend, the film will have exhibitions in other formats and additional dates should be opened as the premiere approaches. For fans who do not make a point of IMAX experience, there will be thousands of sessions in conventional rooms and other premium formats.

Experts point out that strategy can be a new way to the industry, encouraging engagement and anticipating recipes, while challenging traditional marketing and selling cinema tickets.

SOURCE:Variety

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