The associations of the Brazilian audiovisual sector have released a letter by defending the urgency of the bill that could increase the taxation of streaming services in the country. The document was also sent last week to President Lula, According to Agência Brasil.
In social networks, the entities ask civil society to contact the deputies to “defend Brazilian sovereignty”. The proposal increases the contribution rate to the development of the national film industry (CONDINCINA) from 3% to 6%.
“In a year of such important results, in which our works have placed Brazil in the largest events in the world that provide the enormous international projection and demonstrating the priceless value of Brazilian audiovisual production, we cannot respond with a regulation that, in addition to being late, denoting the surrender and vassalage to the great technologies active in the country”, says the letter.
Fight with the giants
The signatories would be concerned about the result of a meeting of the representatives of the Ministry of Culture with StrimaAssociation that represents Disney+, Globoplay, HBO Max, Netflix and first videos, according to the report.
In the evaluation of associations, this approach can weaken policies aimed at developing national productions, including investments made by the sectoral audiovisual fund (FSA). According to the letter, the debate on streaming taxation takes place for over 15 years.
“The purpose of sending the letter is precisely to demonstrate that we are civil society and audiovisual sectors mobilized for pressure for the maintenance of the contribution of 6% and guaranteeing the regulation that benefits Brazilian culture”, said one of the directors of the central audiovisual, North, North-East (Connect), bitter cybele.
In search of balance …
In a note sent to Agência Brasil, the Ministry of Culture defended the proposal to maintain the rate of 6%, which will guarantee “sufficient resources to promote national production without compromising market sustainability”.
He also said that the project under discussion at the congress “was built through a collaborative process that involved various cases of the wallet, reflecting the guidelines defended from 2023”.
In May, the executive director of Strima, Luizio Felipe Rocha, he said Be favorite in the regulation of the sector, but took considerations on the rate under discussion. According to him, none of the ten countries that consume the most streaming in the world apply rates that reach the suggested level in Brazil.
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Source: Olhar Digital
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