Brazilian electronic commerce has earned more than R $ 196 billion in 2023, but common defects still compromise the success of the business
Summary
Also with the Brazilian Ecommerce who reached R $ 196 billion in 2023, errors such as the lack of financial planning, an inefficient logistics, a poor customer experience, the disqualified traffic and the bad service compromise the survival of many online stores.
Even with the progress of e-commerce platforms and the increase in the number of connected consumers, many Brazilian entrepreneurs continue to have difficulty creating profits in the digital environment. In 2023, the national electronic commerce moved R $ 196.1 billion, according to the Ministry of Development, Industry, Commerce and Services (MDIC). However, the digital company mortality rate remains high, it is estimated that 70% of online stores do not survive the second year of activity.
According to experts, most failures could be avoided with quality information and strategic organization. “Selling online is not only to create an online shop and expect results. It takes planning, technical knowledge and attention to customer experience. Many common mistakes end up compromising the entire operation”, explains Paulo Silva, Filtify CEO, a platform focused on intelligence for affiliates in digital marketing.
Subsequently, the expert lists the five most frequent errors and guides on how to avoid them:
1. Lack of financial planning: Separating personal accounts from business and having a structured cash flow is still a challenge for many small businesses. “Without a clear financial planning, the entrepreneur is lost between expenses and revenues, and this affects important strategic decisions, such as investments in marketing or in the replacement of the inventory”, warns Paolo. Having a well -defined company plan with realistic objectives and market analysis is essential for survival in electronic commerce.
2. Mal Structure Logistics: High shipping costs, long deadlines and delivery problems are largely responsible for abandoned trolleys, which in Brazil reach a rate of 82%, according to the e-commerce radar. “The consumer wants practicality and speed. If the transport is expensive or delivery too long, simply renounces the purchase,” explains the expert. Investing in logistic partnerships and efficient monitoring systems can make a difference.
3. Bad customer experience: The slow sites, scarcely adapted to the phone, with incomplete descriptions and few payment options damage the consumer’s journey. “Today, more than half of the purchases is made via smartphone. If the site is not reactive or requires many steps up to payment, the possibility of conversion decreases,” says Paulo. The advice is to simplify the purchase process and ensure that the consumer finds what he needs easily.
4. Squulified traffic: Attracting many visits to the site does not mean selling more. “Many entrepreneurs invest in traffic, but do not analyze if they are hitting the right audience. This generates a waste of funds and a low conversion rate,” says Filtify CEO. The ideal is to work with data and segmentation to reach consumers really interested in what is offered.
5. Lack of effective service: The absence of a rapid and humanized service, pre or after sales, removes customers and compromises the brand’s reputation. “The consumer wants answers. Having clear contact channels and efficient support directly influences the loyalty and success of the online store,” says Paulo.
Despite the challenges, the expert emphasizes that there are ways to reverse this scenario and improve results in electronic commerce. “The good news is that all these points can be adequate with the organization and access to reliable information. Educational content, support platforms and management tools can help the digital entrepreneur correct the routes and obtain more sustainable results”, concludes Paulo Silva.
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Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
