YouTube enters the struggle to transmit the Oscar

YouTube enters the struggle to transmit the Oscar

The race for the next house of Oscar He brings together the usual suspicions: Disney ABC, who broadcast the ceremony for almost 50 years; Comcast Nbuniversal, interested in strengthening its live programming; Netflix, already consolidated in digital entertainment; Amazon, who invests a lot in live content and original films; And the CBS of Paramount, which recently lost the Grammy.

Now, however, it seems that there is a new surprising competitor: YouTube.

According to sources near the negotiations revealed to BloombergThe Google platform presented a proposal to acquire the transmission rights of the most prestigious Hollywood Awards.

Negotiation can mark the historical turning point to a ceremony that loses the public every year (image: Lanks / ShuttersTock.com)

YouTube invests in live broadcasts

YouTube logo in the background and blurred, with one hand with a remote control in advance
YouTube wants to transmit the Oscar and “steal” the event that, traditionally, has always been from traditional TV (image: funstock/shutterstock)

The next chapters of the dispute

However, nothing is defined. The ABC holds the rights until 2028 and the Academy of Arts and Film Sciences follow in negotiations. Traditional and giant streaming networks have strategic advantages, also because they are owners of film studies.

In the end, for Hollywood, what weighs are profits. And the battle for the Oscar promises new chapters.

Oscar
Disney, Netflix, Amazon … And now YouTube: who will remain with the Oscar? (Image: courses/reproduction)

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Source: Olhar Digital

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