The generation of images through artificial intelligence has already given something to talk about Netflix. Last year, the documentary “What Jennifer did” on the murder of a young woman in Canada has been criticized For the use of technology by mixing the real photos of the case. Now, streaming wants to avoid similar disputes with a Guidance guide For the use of artificial intelligence.
“Given the sensitivity that surround the use of these tools and the evolution of the legal scenario, it is essential to act responsibly by using general work flows. Netflix asks the partners to consider the leadership of the principles before using Genai in any creative workflow,” says the platform.
Principles of origin
Cautious use
For Netflix, the content generated by artificial intelligence should be used with caution. The same creative and legal schemes apply to the resources traditionally produced, that create a world, a character or a work of art that appears in a scene, such as generating a second assassin doll to play the young man in the round 6, for example.
In addition, the IA should not be used to generate main characters, main visual elements or fictitious scenarios that are fundamental for history without written approval, as well as the models Ai must not be trained using materials of the owners of rights without adequate legal authorization, according to the guide.
And the platform guarantees that “respect for artists and their work is fundamental for the responsible use of Genai” – streaming requires extra treatments in the generation of images that can change the intention or character of a performance, as a change in synchronizing the lips.
“The public must be able to trust what he sees and listen to the screen. Genai (if used without care) can confuse the line between fiction and reality or deceive spectators involuntarily,” concludes the declaration.
Netflix’s post now has a guide for the use of artificial intelligence: “It does not replace talents” appeared first in a digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
