How artificial intelligence has helped to save Google

How artificial intelligence has helped to save Google

The growing use of artificial intelligence in chatbot as a chatgpt was a decisive factor in the decision of an American court not to break Google. Artificial intelligence (IA) seems to have been helping an old Silicon Valley representative: Google Company and its Chrome browser.




About a year ago, the future of one of the main great American technicians was uncertain. In the largest antitrust challenge I have ever faced, a court in Washington concluded that the company has illegally monopolized the internet search market with billionaire agreements to ensure that its search engine was the standard option, which in practice has excluded competitors.

With this decision, the United States Department of Justice wanted to force Google to sell its Navigator’s drama Chrome or its Android operating system, which led many analysts to predict the end of the technology giant and its domain in search engines.

A long and technical judicial process

The judge of the case, Amit Mehta, took more than a year to make his decision, which was announced on September 2, 2025 and received with relief by the company – it seems that the tide finally became.

In a 230 pages “opinion”, Mehta decided that Google should not have sold Chrome or be dismembered and has not forbidden the billionaire agreements that the company has done for years to ensure that its search engine is the standard of smartphones, personal computers and other devices.

But Mehta ordered Google to grant its current and potential competitor access to the secret formula of its search engine: data stored by trillion searches that uses to improve the quality of its search results.

The most surprising was the opinion of the judge according to which general artificial intelligence, with its dozens of millions of users, had changed, in a few months, the situation of the entire search engines market.

Ready answers instead of links

“The emergence of generative artificial intelligence has changed the course of this case,” wrote Mehta very clearly on the first page of his sentence.

When the case started in 2020, almost nobody talked about artificial intelligence. Today we only talk about it and the possibility that the technology search engine can substantially influence, if not replacing conventional search engines is a threat that the judge accepts as real.

In fact, the IA is quickly changing the way people are looking for or even use the Internet. Instead of a list of links, the chatbots of AI technology, such as chatgpt, provide paid responses that can embrace more than one research. In light of this, Google himself added chatbot functionality to his search engine. Traditional research interfaces are replaced by the chatbot interface and analysts say that this trend will continue to speed up.

Three factors are increasing this change, says the artificial intelligence professor Jinjun Xiong of the University of Buffalo: the free chatgpt model showed many people the ability of artificial intelligence, the dissemination of technology through the media and the incredible technological progress of the AI.

New reality on the market

To emphasize his new knowledge of the AI ​​and the online research market, Mehta has dedicated 30 pages to its condemnation to explain how this market works. Google is still dominant in the research sector, but “artificial intelligence technologies, in particular the generative IA, can still prove to be revolutionary”, concluded Mehta.

Although this technology is not yet close to the replacement of general search engines, “the industry provides that developers continue to add resources to general artificial intelligence products in order to perform more similar to general search engines”.

The judge recognized the “new realities” of the market and had a profound impact on their sentence. “The money that flows towards this sector and the speed with which it has arrived are impressive,” he wrote. “These companies are now in a better position, both financially and technologically, to compete with Google of any traditional research society in decades.”

To demonstrate the complexity of dealing with such an innovative technology, Mehta added a personal note. “Unlike the typical case in which the function of the court is to resolve a controversy based on past facts, here the court is asked to look at a crystal sphere and predict the future,” he wrote.

Open ecosystem

Some experts expect to see few changes in the way Google will guide its business after the decision, but others believe that the company will have to reformulate its functioning.

The real question is the power of ecosystems created by companies like Google, says Xiong. “Google and Chrome have created a very powerful ecosystem around various tools that people depend strongly, such as Gmail, Google Documents, YouTube, Google Drive, Maps, etc.”, says Xiong. “And these tools will improve with Ai di Google technologies.”

Ecosystems like this make it difficult to enter other companies and therefore competition. Xiong says he would like to see the great technicians adopt an open ecosystem, something that the judge’s decision has not encouraged.

Source: Terra

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