David Zaslav, CEO of Warner Bros. Discovery has declared that HBO Max should be more expensive and that society will harden against the sharing of passwords by the end of the year.
The declarations were made during the conference Communication + Technology Goldman Sachs, where the executive stressed that the HBO Max content is quite quality to cost more, as reported by Hollywood Reporter.
Sideworthy arriving
Increase the rigidity against password sharing
In addition, Warner Bros. Discovery wants to close all the violations that allow several people to use the same account, a measure already adopted by platforms such as Netflix.
Zaslav commented that, despite the continuous interest of the public in the HBO catalog, the sharing of “complicated everything” passwords and it will be the goal of restrictions.
The changes are part of a strategy to increase streaming revenue in a saturated and highly competitive market.
The company seems willing to face criticisms of subscribers and media, giving priority to profitability. For many fans, however, the decision can strengthen the image of Zaslav as a unpopular figure in Hollywood.
Warner’s CEO Post warns: HBO Max will be much more expensive for the first time that has appeared in digital look.
Source: Olhar Digital
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
