Summary
About 60% of small businesses in Brazil end up to five years, but planning, continuous training and models such as “senior as service” can help entrepreneurs overcome challenges and achieve sustainable success.
You may have read somewhere on the fearsome mortality rate for small businesses. If he has not yet read, according to the data of the Brazilian Institute of Geography and Statistics (IBGE), six out of ten companies cannot go from their fifth year of activity. The reasons for this are different: lack of financial planning, management failures, difficulty in accessing credit, ferocious competition, excess bureaucracy and high tax burden, among others.
Lack of management: a key factor to consider
Often the company comes from a good idea, large investments and many expectations. But this alone is not enough. You must have dedication, resilience and a clear vision of the path to take and a lot of experience.
The lack of experience is one of the main causes of management failures, which covers a lack of administrative knowledge, poorly conducted operations, limited marketing strategies and difficulty in the team leadership.
But your company must not be part of this failure of bankruptcy. With correct planning and searching for continuous training, it is possible to reverse this scenario and put your business on the path of healthy growth. Rewarding the tutoring of expert professionals is a fundamental step in strengthening the structure of your business.
With the experience accumulated over the decades, these senior professionals offer valuable information and a practical guide to help companies overcome common challenges and avoid traps. In addition, your presence can accelerate the decision -making process, providing innovative solutions and effective strategies.
Senior As a Service: Intelligence on demand
It is in this context that the model known as “Senior as a service” arrives. It promotes an enriching exchange between generations, in which the freshness of the ideas of young entrepreneurs finds the wisdom and perspective of the most experienced professionals. Therefore, a continuous learning environment is created, in which both mentors and entrepreneurs benefit each other.
The logic is similar to that of the so -called medicals for complex surgical interventions: they are not always part of the hospital, nor are they postoperatively, but they are essential at that moment. The knowledge accumulated over the years becomes a sort of intelligence applied on request, and this is precisely where the value lives.
In this way, “Senior As Service” is not only a passage trend, but a long -term strategy that can redefine the way companies face growth and sustainability.
By integrating this model, your company not only increases the possibilities of success and life time, but also contributes to a more collaborative and resilient corporate environment, in which knowledge sharing is evaluated.
And perhaps the next step is in your hands: looking for the mentor right to walk by your side can be the difference between becoming statistics or building a success story.
Roberto Dranger is a partner founder of Autina Consulting.
Source: Terra

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