https://rollingstone.com.br/cinema/conheca-atriz-de-virtual-criada-intelicigencia-artificial-polemico-hollywood/

Officially presented during the Zurich Film Festival, Tilly Norwood She is the first actress fully generated by artificial intelligence and her creation has been causing controversy and revolt in Hollywood. Developed by the Xicoia studio, commanded by Eline van der Veldenthe character is designed to act on different fronts: cinema, series, advertising, social networks and even podcasts. With appearance, personality and even a narrative of its own, Tilly Already arouses the interest of talent agencies.

The studio’s declared goal is bold: turn the digital character into a first starring star. “We want Tilly to be the next Scarlett Johansson or Natalie Portman”, He said Van der Veldenwhich defends the initiative as a new form of artistic expression. According to her, creation should not be seen as a threat, but as a creative tool that expands the possibilities of telling stories.

Generated revolt in Hollywood

Despite the innovative proposal, the debut of Tilly He divided opinions into Hollywood. Actresses like Melissa Barrera (In a neighborhood of New York), KIERSEY CLEMONS and Mara Wilson (Matilda) They manifested themselves against the novelty, criticizing the agencies they consider to represent it. The veteran Whoopi Goldberg (Ghost – On the other side of life) Also opined, calling the initiative “unfair advantage”For something created from the characteristics of existing actors.

Among the strongest criticism is the concern with the right to image. As Tilly It was generated from the combination of traces of hundreds of real women, wonders whether these people should be credited or receive royalties. Mara Wilson It summarized this indignation by questioning why no real actress was hired in place of the digital character.

Strike motivated by the regulation of AI

The controversy gains even more strength by remembering that in 2023 Hollywood lived one of the greatest strikes in its history. The stoppage of actors and writers had as one of the central points precisely the regulation of the use of artificial intelligence, to prevent human work from being exploited without consent. Although agreements have been signed, there are still gaps that allow such experiments.

“A WORK OF ART“

To Eline van der Veldenalthough, Tilly It does not represent a replacement, but a new artistic genre. The creator compares her character to other forms of language, such as animation or digital effects, arguing that AI is just another “brush” available to the creation. “Tilly is a work of art. Like puppets or CGI, it opens ways without taking anything out of human performance”He said.

In a publication on the page Tilly On Instagram, Van der Velden He defended the creation of the character and compared it to other formats that make up artistic works. Read the full statement:

To all those who expressed anger at the creation of our AI character, Tilly Norwood: she is not a substitute for the human being, but a creative work – a piece of art. Like many other art forms before her, she generates conversation, and this proves the power of creativity.

I don’t see AI like a substitute for people, but as a new tool – a new brush. Just like animation, puppet theater or CGI have paved new paths without taking anything from living actors. AI offers another way to imagine and create stories. I myself am an actress, and nothing – certainly not an AI character – can take me the joy or art of human performance.

Creating Tilly for me has been an act of imagination and crafts, as well as drawing a character, writing a role or shaping an acting. It spends time and skill to bring a character like this to life. It represents experimentation, not replacement. Much of my work has been about holding a mirror for society through satire, and this is no different.

I also believe that AI characters should be judged as part of their own genre, with their own merits, rather than being compared as human actors. Each art form has its place, and each can be valued by what it only provides.

I hope we can welcome AI as part of a broader artistic family: one more way to express ourselves, along with theater, cinema, painting, music and many others. When we celebrate all forms of creativity, we open the doors for new voices, new stories and new ways to connect.

See this photo on Instagram

A publication shared by Tilly Norwood (@thillynorwood)

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• artificial intelligence

• Tilly Norwood