Summary
Bad Bunny will be the first Latin artist to lead the interval of the Super Bowl alone in 2026, marking a historical milestone of cultural representativeness and inclusion in global music.
The announcement of Bad Bunny as the main attraction of the Super Bowl 2026 interval show is not only a personal result of the Puerto Rican artist, but an unprecedented milestone for Latin representativeness in world pop culture. For the first time, a Latin artist, singing mainly in Spanish, will lead the stage of the sporting event more seen only in the United States and one of the most prestigious on the planet.
Benito Antonio MartÃnez Ocasio, better known as Bad Bunny, has gained world importance by breaking linguistic barriers, consolidating himself as one of the greatest phenomena of reggaeton and trap latin. In 2025, he released the album “Debà Remow Mal Photos”, considered the most political of his career, where he enhances the history, culture and struggle of Puerto Rico and criticizes the anti-immigration policies of the United States. As a form of protest, the artist has excluded the country from his world tour, supporting the actions of the fear of the Ice (immigration agency of the United States) and showing empathy with immigrants and their families.
The choice of Bad Bunny for the Super Bowl gains even more symbolic outlines in a context of fierce discussions on immigration of the United States. In a declaration, the singer himself said that his participation “is for my people, my culture and our history”, highlighting the role of cultural resistance and the Latin pride that his presentation door.
The NFL, in turn, highlighted global energy and the “unique ability to connect genres, languages ​​and public” as reasons for the choice, making the show a powerful gesture of inclusion and diversity.
The Super Bowl phase has never been so plural. With Bad Bunny, Latin music reaches the center of global entertainment, inspiring millions that are represented and opening the way to new chapters of recognition and visibility for minorities in the United States and in the world.
Rodrigo James is a journalist, content creator and publishes a weekly newsletter Slob
With news, criticisms and thoughts on pop culture and entertainment.
Source: Terra
Rose James is a Gossipify movie and series reviewer known for her in-depth analysis and unique perspective on the latest releases. With a background in film studies, she provides engaging and informative reviews, and keeps readers up to date with industry trends and emerging talents.
