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Taylor Swift It continues to accumulate impressive Marcos in the music industry. The singer’s new album, The Life of a Showgirl (2025)reached 3.5 million equivalent units of albums in the United States alone, according to preliminary data from Luminatecompany responsible for the measurements of Billboard.

Of this total, 3.2 million are pure sales, adding physical and digital copies, while about 300,000 units come from performance on streaming platforms. With these numbers, The Life of a Showgirl won the highest -week record of the streaming age, surpassing the achievement of 25 (2015), Adelewhich totaled 3.48 million equivalent units in debut week.

Since 2014, Billboard 200 began to classify the most popular records of the week based on equivalent units of albumsa system that considers complete sales, downloads and on demand transmissions. Each unit is equivalent to an album sale, ten individual downloads or between 1,250 and 3,750 streams, depending on the type of reproduction.

In case of The Life of a Showgirlall sales came from complete albums, as no track was available individually. In addition, Swift broke another record: the album recorded 1.2 million vinyl copies in its first week, the largest number since the start of the electronic tracking of Luminatein 1991.

It was all thought

This result was driven by an aggressive launch strategy. The album was made available in more than twenty physical formats, between CDs, LPs and collector versions. During the week, Swift It also launched four new CD variants, each with bonus tracks and exclusive covers.

The singer also intensified the promotion on TV shows, podcasts and released the short Taylor Swift: The Official Release Party of a Showgirlwhich debuted at the top of the US and Canada box office on the same weekend.

With The Life of a Showgirl, Taylor Swift It becomes the only modern era artist with eight albums that sold over one million copies in a week. If the disk narrow at the top of the Billboard 200will be the artist’s 15th first place, overcoming Drake and Jay-z and staying behind only the Beatleswith nineteen.

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• Adele

• Taylor Swift