https://rollingstone.com.br/musica/heineken-no-line-up-festival-ingressos-retirar/

With free entry and capacity for up to 3 thousand people, the Heineken No Line-Up Festival is scheduled to take place on October 25th, a Saturday, from 3pm to 3am the following day. It will be at the Printing Factory, located in Barra Funda, in São Paulo.

The promise is to have more than 15 national and international attractions, ranging from rock to pop and hip hop, including bands and DJs. However, the public will only know the artists scheduled during the event itself, because the lineup will not be revealed — hence the name “No Line-Up” (something like “No lineup”, in the free translation).

To be able to enjoy the shows, you must collect your tickets in advance. Find out how!

Heineken No Line-Up Festival Tickets

The first batch of tickets will be available for collection this Thursday, 16th, at 1pm. The only way to obtain entries is through the Hei! app, available on the App Store and Google Play.

Here’s what you need to know about Heineken No Line-Up Festival tickets:

• Download the Hei! app, available on the App Store and Google Play;
• After downloading, complete a quick registration;
• Access the No Line-Up Festival banner within the app;
• Select the desired number of tickets (limited to two per person);
• Tickets are automatically available in the app;
• Access to the event will be via this ticket generated by QR code;
• The ransom will be released this Thursday, 16th, from 1pm;
• Please note: tickets are limited.

More about the festival

The curatorship is in charge of Lúcio Ribeirocreator of Popload Festivalpop culture journalist and curator of shows and festivals; and Felipe Hirschmusic curator, film and theater director. In a note, Ribeiro states:

“The magic of a good festival is that you go see a band or artist that you really want to see, but at the same time make new discoveries. At the Line-Up Festivalwithout revealing it, Heineken greatly increases this pleasure of discovery. And it was with this premise that we thought when choosing each of the attractions of this event, which was born disruptive in essence.”

Regarding the unusual decision not to confirm the lineup before the event, a press release explains:

“Today, Brazil has a huge number of musical events and, according to a survey by the 2025 Festivals Map*, this year alone there will be more than 100 festivals. They all have something in common: the expectation for the announcement of the line-up. That’s why Heineken decided to challenge standards by launching Heineken At the Line-Up Festivalthe brand’s first proprietary festival in Brazil, where the attractions will only be known throughout the event itself.”

The initiative is part of the Green Your City platform, launched in 2021, which seeks to materialize the proposal of providing high-quality moments of connection through experiences that break with routine and encourage new perspectives in a sustainable way.

Service: Heineken No Line-Up Festival

• Date: October 25, 2025
• Time: 3pm to 3am
• Location: Printing Factory – Rua Achilles Orlando Curtolo, 617 – Parque Industrial Tomas Edson, São Paulo – SP, 01144-010.
• *Access permitted for people over 18 years old. Minors, even accompanied by their parents, cannot access the event.
• How to access: redemption of free and limited tickets on October 16th from
• 1pm via the Hei App app – available for Android and IOS.
• How to download the app: To do the download of Hei, just access your cell phone’s app store and search for ‘Hei’. Click here to download. The application is free and available to download. The application can only be accessed by people over 18 years of age.
• Important: the event is subject to capacity. Even with a ticket in hand, it may be necessary to wait for the public to leave before entering, respecting the maximum limitations of the location.

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