https://rollingstone.com.br/entretenimento/despertador-com-maquina-de-sons-gera-acusacoes-demoniacas-no-tiktok/

While pumpkins, witches, and ghosts are already clogging everything from grocery store aisles to suburban gardens, it wouldn’t truly be spooky season without a controversy that combines a genuine love of the occult with good old-fashioned Satanic Panic. And this year, the focus is firmly on sleep wellness company Hatchafter some Halloween-themed ads sparked several viral accusations of demonic energy in the TikTok.

“Hatch is demonic,” said one user TikTok in a video that now has well over three million views. “If you have a Hatch, you need to throw it away right now.”

Best known for its viral sound machines and alarm clocks, Hatch is constantly promoted in TikTokjust one of countless companies whose products promise to correct sleep patterns and help people wake up more easily. But before Halloween weekend, the Hatch there was a small but incredibly noisy contingent of Christians at the TikTok posting videos of themselves throwing away their gadgets Hatch — and accusing the company of being demonic.

THE Hatch has released a series of Halloween-themed ads tied to the return of the spooky holiday season. But the biggest one was Goodnight, Phonea short sketch starring the actress from Chilling Adventures of Sabrina (2018) and Mad Men (2007), Kiernan Shipka. The ad portrays Shipka as a normal woman who, after a stressful move to a new house, is haunted by a constant rotation of endless social media scrolling, late nights, and fatigue — represented by a monstrous double of herself. The answer to all these problems? According to the advertisement, it is to buy an alarm clock Hatch. But for some Christian users of TikTokthe video isn’t a clever marketing ploy with a Halloween twist. It’s proof that one of the most popular alarm clocks on the market is filling people’s homes with demonic influences.

Last week, dozens of Christians in TikTok — many of them mothers — posted videos throwing away their machines Hatch and encouraging others to throw them away too. One of the most popular videos on the subject is from a Christian creator called charitywho posted a video to her 16,000 followers saying she was “disturbed” by the company’s Halloween ads. Hatchbut even more convinced of demonic influences after reading the company’s marketing materials. “Now, why would a company that sells sound machines to adults as well as young children and babies promote their product using horror films?” she said. “The strange thing is that the Hatch admitted to practicing divination to create his sounds. On their web page they actually state that they believe sleep is a ritual and that we should have a nightly ritual to fall asleep.”

When contacted for comment by Rolling Stone, charity said he keeps his video about the Hatch — clarifying that she doesn’t think an inanimate object can actually house a demon, but that the Halloween commercials made her uncomfortable.

“I wasn’t looking to tell anyone what to do or not do when it comes to the company or Halloween in general. After many experiences in my life, it’s clear to me that as a believer in Christ JesusI don’t want to be associated with darkness,” she says. “We are called to be the light of this world. Many people have and will continue to disagree with me on this situation, and everyone has the right to their own opinions and beliefs.”

@mamaarixo I will not support @Hatch for Sleep who is OPENLY BLASPHEMOUS. It’s not just about the creepy ad.. it’s the blatant DISRESPECT & evil against the KING OF KINGS. I will be turning these machines into dust so that can’t be used by anyone else. #hatch #hatchsoundmachine #christianmom ♬ original sound – PRODSICC

Although some Christian creators appear to be taking the demonic allegations very seriously, the backlash against the Hatch has become a bit of an online meme, with users accusing the women of being in religious psychosis or simply ridiculous. Many of the comments on the videos explore the comedy of the warnings. “My son started levitating when we had the hatchback in his room”, joked one commenter. “Now he just intones weird Latin phrases every now and then.” “The only demonic thing about my hatch is the alarm at six in the morning,” says another. After the videos went viral, the Hatch released its own statement about the demonic accusations, rejecting the idea that the company was promoting spiritual warfare with its alarm clocks.

“It has come to our attention that our recent Halloween announcement may have made some people nervous,” said the Hatch in a statement on their social media pages. “To be clear: We didn’t mean to imply that our devices are literally possessed by dark forces. We were simply trying to show how our phones haunt our souls, steal our sleep, and flood our eyes with unholy blue light. A whole different thing. We hope this clarifies.” When the Rolling Stone contacted the Hatch for comment, the company said that “the only dark forces we intended to highlight were the evils of endless scrolling before bed. Ultimately, our mission is simple: help everyone get their best sleep.”

But for those who are still not convinced that their machine Hatch didn’t come to your home with a demon attached, the company is encouraging anyone concerned to send in their product Hatch back as part of their newly renamed show RePOSSESEDwhich allows people to buy refurbished and used versions of its products for a cheaper price. Maybe someone else can use some dark spirits to get a good night’s sleep.

• tiktok