Netflix would advance its schedule to launch the cheapest advertising plan in November, aiming to arrive before the Disney + advertising plan.
In July, Netflix announced to its investors that it would seek to launch the ad-funded plan “around early 2023”. But these plans seem to have changed.
According to information from Variety, streaming has decided to take things forward and arrive on November 1st in several countries, including the US, Canada, UK, France, and Germany. There is no information if the list of countries is longer than these five, nor if Brazil would be in the middle of this first version.
The idea behind the change would be that the plan comes before the Disney + advertising plan, which is expected to debut on December 8th. Netflix, on the other hand, would have declined to comment on the matter. “We are still in the early stages of deciding how to launch a cheaper, ad-supported tier and no decision has been made,” a company representative told Variety.
In addition to Variety, the Wall Street Journal also confirmed the plan’s release date with Netflix ads for November 1st. Netflix and Microsoft, the streaming exclusive advertising partner, have already asked advertisers to submit initial proposals next week and are asking for $ 65 for 1,000 views, a hefty cost in the advertising market.
Netflix is believed to be exploring how far the market is willing to pay and advertisers believe the company will not get what it is asking for right now. Netflix is currently asking agencies for a minimum annual commitment of $ 10 million in advertising spend. The goal is to close ad sales by September 30 to make the November 1 launch possible.
Netflix’s initial idea, according to the company that would be passed on to advertisers, is to have around 500,000 customers on the ad plan by the end of 2022. month for the advertising plan.
The Netflix post with ads could arrive on November 1st and first appeared on Digital Look.
Source: Olhar Digital
Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.
