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Bruce Willis denies having sold his image rights to the deepfake company

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After recent information indicates that Bruce Willis sold the rights to his image to a deepfake company, Deepcake, the retired actor’s agent denied that this had happened. This would allow the deepfake company to use a “digital twin” of the actor.

Representatives of Bruce Willis denied that the actor’s image rights had been sold. “Please know that Bruce has no partnership or agreement with this Deepcake company,” the actor’s reps told the outlet. BBC.

Additionally, Deepcake issued a note confirming that only Willis owns the rights to his face. “What he definitely did was give us the consent of him (and a lot of material) to make his Digital Twin,” said Deepcake.

The confusion began after Bruce Willis appeared in a commercial for a Russian phone company called MegaFon, in an action commercial with Willis and Russian actor Azamat Musgaliev. the English newspaper The Telegraph he later reported that the actor had sold his image rights to Deepcake. However, apparently the partnership was a one-time rather than a long-term deal.

In a statement on Deepcake’s website, Willis said, “I liked how accurately my character turned out. It’s a mini-movie in my usual action comedy genre. For me it’s a great opportunity to return. back in time, “said the actor.

“With the advent of modern technology, even though I was on another continent, I was able to communicate, work and participate in filming,” continued Willis. “It is a very new and interesting experience and I thank all our team”.

Deepfake is a technology that uses the capabilities of artificial intelligence (AI) to tamper with video and audio making them look original. The technique is capable of placing one person’s face on another’s body, or making him gesticulate lines that look authentic.

The technology is quite controversial and is increasingly used in the production of fake news, especially during election times. Most recently, it was used in the series “Star Wars”, “The Mandalorian” and “The Book of Boba Fett”, in which a younger version of Mark Hamill’s Luke Skywalker appeared in the series using deepfake.

Another example of the use of technology in entertainment occurred in recent weeks, when a specialty channel brought in actress Emilia Clarke, who played Daenerys Targaryen in “Game of Thrones”, as Rhaenyra Targaryen, in the prelude ” The house of the dragon “. .

In March of this year, Bruce Willis’ family announced his retirement from acting after the actor was diagnosed with aphasia, a condition that affects expression and understanding of language. His career on the big screen spans nearly 40 years, in which he starred in more than 100 films, including hits like “Die Hard”, “Pulp Fiction”, “12 Monkeys” and “The Sixth Sense”.

The post that Bruce Willis denies selling the rights to his image to the deepfake company first appeared on Olhar Digital.

Source: Olhar Digital

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