Marvel Reclaims: Disney’s Best Deal!

It’s August 31, 2009, when the news comes: Disney is buying Marvel Entertainment for four billion dollars. At that time, the announcement had a thunderous effect! That’s why the studio buys Marvel Comics, Marvel Television, and Marvel Studios at the beginning of the MCU was not yet divided into “phases”.

Indeed, with only Iron Man and The Incredible Hulk hitting theaters in 2009, Iron Man 2 is in post-production and taking quite some time. view Saying that the films Captain America: First Avenger, Thor will embody the mythical characters and The Avengers will become an international hit.

At the time, Marvel Entertainment CEO Ike Perlmutter said:

“Disney is the perfect showcase for Marvel’s fantastic catalog of characters, with its expertise in creating and managing merchandise. This is an unparalleled opportunity for Marvel to continue to grow its characters with the support of the shared organization and infrastructure of Disney Studios worldwide.”

Reason for taking…Disney Parks?!

On Disney’s part, the reason for this ownership is much more pragmatic: the male community avoids the company’s theme parks around the world, which is not the case for the female community, which is always there. Developing a princess theme over the years meant that little boys gradually lost interest in the brand.

Superhero movies seem to be a godsend for male audiences, with their able-bodied heroes displaying unwavering masculinity, from Thor to the Hulk via Steve Rogers or Tony Stark.

In addition, the acquisition of the Marvel Comics catalog and brand gives Disney a publisher for merchandise from its successful franchises.

Also, it should be noted that superhero movies really take off when Disney’s distribution power with its theaters around the planet serves Marvel Studios. The first is Avengers (2012) and Iron Man 3, both of which crossed $1 billion at the box office!

It means ten times

Feature films require more and more expensive special effects, and Disney can provide Marvel with that kind of money. As a result, writers and producers find themselves sprouting wings, and as long as records follow, they can let their dreams of the biggest heroes of their stable appear on the big screen in unfamiliar computer-generated worlds.

Phase 2 includes some huge successes other than Avengers 2 (and again, it does slightly less than the first), but in 2014, Marvel’s creative team and Disney marketing managed to make the lesser-known Guardians of the Galaxy characters a box office success.

Overall, starting with Watchmen and then Captain America: Civil War, which kicks off Phase 3, few films have disappointed Disney in terms of receptions, except for Doctor Strange and Ant-Man 2 . Since 2012, more than 20 billion have been recorded. It has largely recouped its initial investment.

Disney Empire

This was not the first attempt by the House of Mickey, as on January 25, 2006, it purchased the Pixar company for $7.4 billion. Marvel followed, then just three years later, on October 30, 2012, Lucasfilm, the company then owned by George Lucas, for $4.05 billion (half in cash, half in stock). That’s why a major viewing firm restored every Star Wars, Indiana Jones, or Willow movie.

That’s why the Disney empire was on the move to buy 21st Century Fox for $66 billion! Thus, the catalog of the legendary studio can enrich the Disney + platform and the Marvel heroes owned by Fox (X-Men, Deadpool, Fantastic Four and mutants in general) return to the bosom of Marvel Studios.

This opportunity allows Marvel to take a step forward in owning all the cinematic rights of its characters and imagine new stories with the discovery of Wolverine, Professor Xavier or Mr. Fantastic, especially thanks to the concept of the multiverse.

as he will forgive years Later, Bob Iger, Disney’s CEO from 2005 to 2021: “Marvel did much better than we expected.”