Launched in France in October 2020, the SALTO Subscription Video Request service offers its subscribers local content (fiction, shows and documentaries) from the TF1, M6 and France Télévisions group channels, as well as a choice of exclusive international programs.
On April 12, the platform announced that it had signed an unprecedented partnership agreement with an American streaming service based in many countries, including France: Amazon Prime Video, from which Premium users are offered benefits on the sales site.
Thus, from May 2022, Amazon Prime subscribers will be able to find the French platform included in their offer, among the various channels offered along with their account. For € 6.99 per month, for a subscription to the local platform, Prime Video users will be able to access SALTO content in full, as well as a bouquet of 27 TV channels. The first in Europe between a publisher and an American giant that is part of GAFA.
“Access to the SALTO platform in Prime Video is a new step that will enable us to accelerate our development through OTT and further enhance our visibility, while significantly enriching the French offering available directly to members. AmazonPrimeSays Thomas Follin, Managing Director of SALTO.Thanks to this partnership, SALTO and Prime Video together provide an answer that meets the new expectations and uses of the French public.“
Following the announcement of the proposed merger between the TF1 and M6 groups and the possibility that France Télévisions will leave SALTO if necessary, this will not call into question the agreement between Amazon and Amazon, according to Thomas Follin. “This context on the contrary is very favorable, our shareholders are convinced that in case of merger they will invest more in Salto.“, He explained to Figaro. “We would be at the forefront of the new group SVOD strategy.”
Source: allocine
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
