The launch was spearheaded by a global marketing campaign starring Cristiano Ronaldo himself.
Cristiano Ronaldo’s first collection of NFTs (non-fungible tokens) took place on Friday (18th), as part of a partnership with Binance, a cryptocurrency infrastructure provider. The launch was driven by a global marketing campaign starring Cristiano Ronaldo, with the aim of introducing fans to Web3 through the world of NFTs.
Your new journey with @Christian Ronaldo starts here.
join us on #Binancethe home of Ronaldo’s exclusive NFT collection, out now.
Let’s change the world together. pic.twitter.com/eB9zvGqq9a
— Binance (@binance) November 18, 2022
“We believe the Metaverse and the blockchain are the future of the internet,” said He Yi, co-founder and chief marketing officer of Binance. “We are honored to partner with Cristiano Ronaldo to help more people understand blockchain and show the sports and entertainment industry how we are building Web3 infrastructure.”
“It was important for me to create something memorable and unique for the fans, as they are a huge part of my success,” said Cristiano Ronaldo. “With Binance, I was able to do something that not only captures the passion for sports but also rewards fans for all these years of support.”
What will fans find
The Cristiano Ronaldo NFT Inaugural Collection is available with seven animated statues with four levels of rarity: Super Super Rare (SSR), Super Rare (SR), Rare (R) and Normal (N). Each NFT statue depicts Cristiano Ronaldo at an iconic moment in his life, from the bicycles that defined his career to his childhood in Portugal.
The 45 highest value CR7 NFTs will be auctioned on the Binance NFT Market. The auction will remain open for 24 hours and NFTs will be awarded to the highest. Each level of rarity will have its own set of exclusive benefits, such as a personal message from Cristiano Ronaldo, autographed merchandise, and the ability to participate in promotional campaigns to win more autographed merchandise and prizes.
The next series of Cristiano Ronaldo’s NFT collection will be available in early 2023.
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Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
