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Globo records Brazil’s best opening crowd at the World Cup since 2006 against Serbia

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According to Kantar Ibope Media, the broadcaster had 50.8 points and 77.3% Share (SHR), which represents the percentage of televisions turned on to the channel during the event.

the victory of Brazilian team 2-0 against Serbiathis Thursday 24, brought Rede Globo its highest audience since 2006 between previews in Brazil in world cups🇧🇷

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According to data from Kantar Ibope Media, the broadcaster had an average of 50.8 national viewership points and 77.3% Share (SHR), which represents the percentage of televisions connected to the channel during the broadcast event.

The numbers were released by Galvão Bueno himself on his social networks. Tasked with narrating the match, his first in this World Cup, the historic announcer has announced that the World Cup in Qatar will be the last he will report. He has no plans to retire after the tournament but will focus on other career projects.



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“How wonderful a World Cup is. Being able to talk and vibrate with several tens of millions of Brazilians. We are one Brazil!” Galvão wrote on his instagram. In the comments, many users attributed the good listening results to the presence of the narrator in the broadcast.

According to the data, Globo recorded more than 50 listening points in different capitals of Brazil, such as Recife (56.4 points), Belo Horizonte (51.1), Curitiba (50.8) and Salvador (52.9). In Belém, Pará, the total number of points recorded was 60.5.

In São Paulo and Rio de Janeiro, two of Brazil’s major cities, the numbers were 50.0 and 50.5, respectively.

The survey also points out that the audience figures are the best of all Brazil’s World Cup debuts since 2006, when they defeated Croatia at the World Cup in Germany.

According to the TV Pop website, the debut of the Brazilian team gave Globo the highest number of ratings of the year, surpassing the Copa do Brasil final between Flamengo and Corinthians (34.8 points) and the episodes of the soap opera Pantanal, which exploited, on average, 34 points among the chapters with the greatest impact.

Also according to the website, considering households in the Greater São Paulo region, approximately 3.74 million households watched the Brazilian match on TV Globo.

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Source: Terra

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