With digital transformation in full swing, businesses need to be aware of major trends in the technology segment to stay current.
In recent years, several sectors of the economy have undergone intense changes due to the acceleration of digital transformation, mainly driven by the covid-19 pandemic. To keep up to date and not lag behind the competition, companies need to be aware of the main trends in the technology segment.
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According to Ruy Rede, technology innovation specialist and CEO of lawtech BTTECH, inventions and innovations always bring discomfort when they challenge the status quo (current situation) and propose new forms or business models. “Despite this, companies must be connected to this whole movement in order not to lose competitiveness,” he underlines.
The expert listed the main points that organizations should be aware of. Check out the 10 tech trends for 2023 below;
10 tech trends for 2023
1. Metaverse
According to a Gartner study, more than 40% of large institutions worldwide will use a combination of Web3, cloud, augmented reality and digital twins in business projects. metaverse for increase in turnover.
“The theme is already on the agenda in innovation ecosystems and also in organizations and is one of the main trends. This theme will play a relevant role in the integration of people and provide favorable situations for technological development”, underlines the expert .
2. 5G network
As Ruy assesses, 5G technology is already a reality after the pure network activation in Brazil🇧🇷 The fifth generation of the Internet offers high-speed data transmission, new applications and a new technological transformation and its application is expected to grow exponentially in 2023.
“Companies need to keep an eye on this trend as it will impact companies’ day-to-day operations,” he warns.
3. ESG and Net Zero
Companies will be more careful to sustainability concepts, such as ESG (Environment, Social and Governance) and Net Zero (zero carbon emissions). “It’s not just a trend, but because it will bring real benefits to investors. Environmental awareness becomes good business,” she assesses.
Therefore, organizations will need to invest more in innovative solutions to meet ESG demand and emissions reductions to meet targets. To do this, institutions need new processes that increase the energy and material efficiency of technological services.
4. SuperApps
A Gartner survey reveals that over 50% of the world’s population will be active daily users of various Super App until 2027. According to the CEO of BTTECH, “these environments will be the places where we can integrate virtually all of our digital life”.
SuperApps combine the functionality of an app, a platform and an ecosystem into one software. Thus it provides an ideal environment for third parties to develop and publish their own applets, as well as their own feature set.
5. Tokens
In 2023, tokens will replace asset control by “transforming” real data into other equivalents in a digital and secure way, being protected by an encryption key. The process can be applied with goods, assets and even currencies, virtually unchanged.
“Tokens will further accelerate financial transactions and the transfer of goods,” reveals the expert. THE tokenization it will also make it possible to reduce the costs associated with issuing securities and raising funds.
6. Cryptography as a computer security tool
THE encryption consists of transforming data and messages into codes to prevent them from being deciphered in a possible hacker attack. The process uses algorithms to generate cryptographic keys, digital signatures and verifications to protect the confidentiality of data and also of the financial transactions of companies.
“It will be increasingly improved for this type of application, even in 2023,” Rede points out.
7. Privacy Solutions
With the General Data Protection Act (LGPD), companies must comply with the new legislation and ensure the security of their information. According to the specialist, the frank evolution of corporate and government databases in recent years predicts an expansion of such initiatives.
8. Artificial Intelligence
For the CEO of BTTECH, the Artificial Intelligence (AI) will become more and more adaptable. This is why it can become an increasingly important ally in companies, especially in decision-making and production processes.
“Machines will learn beyond the knowledge entered as a basis and will be able to bring new perspectives and solutions to the human being. This contributes a lot in choices and definitions,” Ruy points out.
9. Health progresses
For the specialist, health will undergo a significant evolution in terms of technology and deserves attention in 2023. Among the topics that will be highlighted in the segment, telemedicine and the development of drugs through virtual tests. According to Ruy Rede, the reason for the revolution is the cost of the disease to the government.
10. Smart cities
The concept of smart city it should also expand to more municipalities in the country, with the aim of becoming more efficient. The strategic use of technology is applied to improve infrastructure, optimize urban mobility, create sustainable solutions and other improvements, according to citizen demand.
“You need to be alert and ready to adapt to these innovations. This list is quite long, but it can grow every day as technology advances,” he completes.
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Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
