According to Elon Musk, Twitter will offer more transparency to let creators know when their reach has been reduced.
OR Twitter will start notifying the user when it has received the unwanted “shadowban”. The announcement was made by the owner of the social network, the billionaire Elon Musk, through its official profile. The term is used to indicate when a media outlet drastically reduces the reach of publications due to an infringement committed.
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Passarinho Azul is working on a software update that will show the “true” status of your account. According to Musk, the user will be able to understand when he was penalized, why and what to do if he does not agree with the decision.
Twitter is working on a software update that will display the true status of your account, so you’ll clearly know if you’ve been banned, why, and how to appeal
— Elon Musk (@elonmusk) December 9, 2022
Since Twitter uses a recommendation algorithm modeled after rivals, a shadowban account would have reduced views. The post would still appear in chronological order, but would be omitted from the traditional feed, Search tab, and creator suggestions to follow.
At the beginning of the month, the platform started showing more posts from people you don’t follow🇧🇷 This is a clear indication of the strengthening of the algorithm, which could be calibrated to reduce the range in case of any slippages.
For now, everything is still under promise, so it’s impossible to know when Twitter will roll out the feature. The only certainty is that it shouldn’t take that long, because it’s part of the The Twitter 2.0 philosophy promised by Muskwhich will offer innovative tools, greater transparency and greater security for the app.
What is Shadowban on Twitter?
Being shadowbanned does not mean you are banned or suspended Twitter🇧🇷 Basically, you shouldn’t have done anything serious to cause severe punishment, but it won’t go unpunished either.
Using this device has always been considered a sensitive subject by social networks, with high-ranking executives even denying its existence. Anyone who is a content creator knows that it exists and can be applied at various times, especially when your tweet violates rules of conduct, spreads lies or propagates inappropriate photos/videos.
The measure is generally applied at the beginning of the disclosure, preventing the post from spreading. If the person posts a video with explicit violence, for example, this material can be deliberately boycotted by the algorithm so as not to go too far, without the perpetrator being officially banned.
Instagram inspiration?
Musk’s tweet appears to have been inspired by the recent decision of the Instagram to offer more transparency on shadowban accounts🇧🇷 At the time, the head of the network, Adam Mosseri, assured that the measure will indicate when your profile will no longer be eligible to be displayed in the Explore tab, Feeds and Reels due to some non-compliance with the rules.
The change will help explain why engagement dropped so quickly, allowing the creator to fix or delete the post. Giving this feedback is crucial for exactly this reason: when you see the wrong post, you can find out the reason for the punishment and take action to do the right thing next time.
TikTok tends to do this too put their creators in that gray area of ​​limited scope🇧🇷 On the Chinese social network, reach or visibility decreases without the creator being notified for violating the social network’s guidelines, such as using nudity, hate speech, or using copyright-protected music copyright.
Since Twitter has never spoken openly about the shadowban, it’s not possible to know exactly what its official impacts would be. The way is to wait for the official launch for more in-depth conclusions.
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Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
