How to viralize your business in 5 simple steps

Amanda Tonon offers five tips on how to make the internet work in your favor

In the digital age, the interaction of companies with their consumers on social media is increasingly present and necessary for business success. This type of digital marketing uses social platforms to promote brands, products and even services offered very effectively.

The speed, volume, and amount of clicks, shares, and content with no set formula for happening are characteristics of a viral effect. However, some formats are more likely to go viral on the Internet. The success of many online personalities is evidenced by humorous videos, music videos and popular “memes”.

The viralization plan came before the company itself

However, we note that the use of these digital media to reach users spontaneously is increasingly strategic within companies. Amanda Tonon, CEO of Kekala Custom Picolé, idealized her project to go viral on the networks even before creating her business, taking the opposite path to usual.

“When we analyze current consumption, we realize that more and more customers are not just looking for a cool product, but an experience that feeds them with content for social networks. Companies start from the principle of creating something that can go viral. In my case I took the opposite route, I thought: what should I build to be viral?” explains Amanda.

The well-known brand on social media has more than 195,000 followers official page from Instagram. Follower engagement moves networks, with each launch of Kekala breaking a new viewership record.

For anyone considering starting a business that goes viral, Amanda offers five tips on how to make the internet work in your favor and go viral.

1. The customer is part of the creation of the product

The product becomes unique when the customer becomes a co-producer. The individuality of the experience makes the customer feel exclusive, retains him and spontaneously brings other customers.

2. Experience matters

Product quality becomes as important as the added experience. When you create a charm in the customer, he is motivated to repeat the purchase.

3. Be Instagrammable

In the digital age, people are almost unknowingly looking for stories to tell on their social networks. Create an inviting environment, product and experience. Your customers will spontaneously share your product and thus reach other potential customers.

4. Have a real human social network

When the brand uses only very accurate and far from reality photos, it loses the identification that the customer could have with that product. People want to see an image that is beautiful, but at the same time real and that they can replicate their real images on their social networks.

5. Try to understand your consumer’s mind

How consumers experience their first contact with your brand is crucial to their relationship. At the time of the shopping trip, surprise him.

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Camila

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.