* Igor Couto is CEO of 1STi If there is one sector that dictates the way we live, we can say that it is technology. Responsible for the major changes and transformations that society has gone through in recent years, it is also the place we will have to rely on to build an increasingly sustainable and sustainable future. […]
*Igor Couto is managing director of 1STi
If there is one sector that dictates the way we live, we can say that it is technology. Responsible for the main changes and transformations that society has gone through in recent years, it is also the place we will have to rely on to build an increasingly sustainable and qualified future. Even in the face of this importance, some terms within this universe still generate doubt and confusion about their true concepts. An example of this is the idea that hard tech and deep tech mean the same thing. Really? While grounded in technology, these definitions differ from each other.
First, it’s worth explaining that concept tough technology represents a set of technologies based on scientific innovations that are difficult to reproduce. In this way it can be applied to various industries, from new materials to manufacturing, such as machinery for precision medicine, biotechnology and even autonomous vehicles.
Already the definition of deep technology it is based on the use of technology aimed at ensuring a large positive impact on the chronic problems of our society, such as economic, social or environmental segments, through innovative engineering that can use hard tech and/or other widely available technologies.
With that in mind, you can see it tough technology and deep technology they are not exactly opposite concepts, but a sort of evolutionary sequence. To make this even more evident, I illustrate a practical example of transformation of the agricultural area. When we use autonomous vehicles, such as drones, for image mapping, or sensors for the intelligent use of water, we are talking about hard tech technology in its purest essence. However, when we link this tool to a public and trusted environmental indicators platform of a region, we are talking about a deep tech technology.
Profound impact on society
Given this example, it is clear that deep technology can be a kind of evolutionary step, since it is not only about the technological progress itself, but mainly about the direction given to these new resources. Obviously, the improvement of science, engineering and computer science beyond the known limits is essential, also to be able to secure new and more powerful tools, however, more important than this is their use for a profound impact on society. And this is where deep technology comes into play.
Especially since this will be, and must be, a global trend for the next few years. Recent events show a large depletion of the technological model alone, or focused only on economic outcomes, and that the current imperative of the planet is already focused on advancing pressing socio-environmental issues, mainly associated with climate, social inequality, education , health , democracy.
The consequence of this is that, while for a long time we have seen companies limited only to a production and manufacturing vision, we now understand them as decisive players for the sustainable future of the planet. Companies that understand the opportunity to use technology not only for operational efficiency or customer experience, but actually amplify its positive impact on people’s lives, will be able to forge a much deeper connection with their customers, turning them into brand ambassadors and influencers in their business ecosystems. This will enable the generation of long-term value, which is decisive for market competition.
It is also worth providing a brief analysis of this reality in Brazil, where an ecosystem in the health sector is already forming, as well as various initiatives in the field of promoting innovation and capital invested in research and development. Thanks to this environment, we now have immense potential in terms of clean energy, sustainable manufacturing, agri-food, healthcare, education, retail and financial services. The tendency is for this to consolidate even more in the coming years.
In a period marked by the greatest challenges of life on our planet, such as climate change, global conflicts, social tensions, technology can no longer ignore this scenario. It is time for organizations to understand their role in the evolution of society and take responsibility to prioritize the concept of deep tech in order to foster a positive impact on their industries and human life as a whole.
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Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
