Despite the low value, the punishment scratches Apple’s pro-privacy image.
The French data protection body CNIL has fined Apple 8 million euros for collecting data from App Store users to target advertising without their consent.
WHAT WAS THERE? The CNIL adjudicated a 2021 complaint related to iOS 14.6, which collected identifying data useful for targeted advertising in the App Store without users’ consent.
Back then it was possible to disable the identifier collected by Apple, but the option was buried in the system settings and was enabled by default.
The French body took advantage of a European Union directive that allows member states of the bloc to take action against data leaks, instead of escalating the request to the continental bloc, as usually happens in cases of this type.
VALUE. The amount of the fine is not the maximum. According to the CNIL, it was calculated on the basis of the extent of the infringement (it only affected French users accessing the App Store) and the indirect revenue generated by Apple. It also weighed in on whether Apple fixed the problem quickly.
Despite the low value, the punishment tarnishes the pro-privacy image Apple cultivates and uses as a differentiator for its products. Therefore, the company said in a statement that it will appeal.
OTHER CASES. We have just started 2023 and this is already the second fine that the European Union has imposed on US tech companies for privacy violations.
This Wednesday (4), Meta was fined 390 million euros (~R$2.25 billion) and forced to obtain the consent of European users to continue offering targeted advertising. Read this news.
through Engadget, TechCrunch (both in English).
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Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
