Are you recognizing? Brands changing names in other countries

Those who travel to another country often come across markets with products similar to those that exist in Brazil. The person recognizes the logo, but the name is strange. Until he concludes: it’s the same company, with another name!

Right. Different brands adapt their names according to the country where the products are marketed. This may happen because another product of the same name already exists abroad or to facilitate understanding and acceptance of the brand.

The Danone brand, printed on yoghurt, ricotta and mineral water, is called Dannon in the United States, to make it easier to pronounce. The multinational, founded in 1919 in Spain, is based in Paris.

Ace washing powder is called Tide in Turkey. The product is from Proctor & Gamble, founded in 1836 in the United States. Soap was launched in 1946 by the company.

Omo washing powder is called Persil in the UK, New Zealand, Australia and Malaysia. The brand belongs to Unilever, a British publicly traded company founded in 1929.

Surf detergent, also made by Unilever in a more popular version of Omo, is called Rinso in Indonesia. Surfing was introduced in 1959.

And Unilever has another line of powdered soap, which is also very well-worn: Brilhante. It is called Rin in Bangladesh, India and Pakistan. And it’s Radiant, in the Caribbean.

Unilever also has a personal hygiene line. Ax deodorants are called Lynx in the UK and Australia. The product was launched in 1983.

Another Unilever product is the Rexona deodorant. But it’s called Sure in Britain; Bachelor’s degree in the United States; Rexena in Japan; and Shield in South Africa.

Also from Unilever, Vasenol moisturizer has this name in South American countries, but is called Vaseline in other places in the world where it is sold: USA, Australia, Japan and European countries.

Burger King, American fast food chain, becomes Hungry Jack’s in Australia. There was already an establishment with the Burger King name in the country and it had to be changed. The company was founded in 1953 in Florida.

Fast food chain KFC (Kentuchy Fried Chicken) becomes PFK (Poulet Frit Kentucky) in Canada. The chain was founded in 1930 in Kentucky with an old fried chicken recipe from the region.

Lay’s potatoes change names in several countries: Walkers (UK), Sabritas (Mexico), Margarita (Colombia) and Tapuchips (Israel). The product is from Alimenticia, founded in 1932.

The cleaner Mr. The clean hasn’t arrived in Brazil yet. He has that name in the United States and Canada; he is Meister Popper (Germany), Mastro Lindo (Italy), Maestro Limpio (Latin America), Monsieur Propre (France) and Flash (Ireland).

There are products that start with a different name, but the company decides to universalize the brand. Twix chocolate, launched in 1967 in the UK (under the name Raider in Europe) was introduced in the US in 1979 as Twix. In 1991, it became Twix worldwide. It is produced by Mars.

The chocolate dove, also produced by Mars, was launched in 1939 and bears this name in most countries. But it is called Galaxy in Britain, Egypt and India.

The Vivenda do Camarão restaurant chain, founded in 1984 in Brazil, acquired branches in the United States in 2014, under the name “Shrimp House” (in translation, Casa do Camarão).

Kibon, now owned by Unilever, has 23 names in more than 40 countries. Kibon is in force in Brazil and Argentina. The brand name is Algida, Ola or Frigo in European countries, Good Humor in USA, Wall’s in UK, China and Pakistan, etc.

Heartbrands was created in 1998 to unite and internationalize Unilever ice cream. Kibon produces ice creams that are among the most popular in the world.