As South Korean artists rise to prominence on the world stage, J-Hope joins other talents on the roster of luxury brand ambassadors
j-hopeof BTS, is officially the newest ambassador for Louis Vuitton. The announcement was made by the French luxury brand on social networks this Friday, the 24th, and does not surprise the rapper’s fans, since in January he was one of the guests at the Louis Vuitton show at Paris Fashion Week.
With the rising prominence of South Korean artists on the world stage, j-hope joins other talents like taeyangfrom the group BIG BANG, Jisooof BLACKPINKIt is jaehyunof NCTbeing ambassadors for Givenchy, Dior and Prada, respectively.
#jhope join as new #LouisVuitton House Ambassador. The Maison is delighted to welcome the South Korean artist, who brings his unique charm and style to this exciting new chapter. #BTSpic.twitter.com/DQhHM99i1h
— Louis Vuitton (@LouisVuitton) February 24, 2023 19, 2023
Now that BTS is focusing on going solo, the members are individually signing to luxury brands. Jimin became an ambassador for Dior and SUGA for Valentino.
It is also not the first time that the artist has signed with Louis Vuitton. In 2021, the luxury brand named the seven members of the BTS as brand ambassadors.
The group even walked the runway in July 2021 for the latest autumn-winter men’s collection of Virgil Abloh, which was streamed online to fans around the world. Watch the Korean pop group’s appearance below:
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BTS on pause
The biggest hit of k-pop in years, BTS should not release new music in the coming months. Members must complete mandatory military service in South Korea. The first was Jin, who performed in December.
The service is expected to last 18 months. The first five weeks will be dedicated to basic training, where you will learn how to handle weapons, grenades and other procedures. After that period, Jin will be sent to another army unit in the country.
Source: Rollingstone
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
