While the first acts in the indie world, the second wants to bring the family to Interlagos with a varied offer of
The year with two super festivals on the São Paulo agenda – one in the first semester, the other in the second – reinforces the idea of the musical power of the city, defines the Interlagos Circuit as the “City of Rock in San Paolo” and consolidates the two fronts of pop music that are more viable for the mass audience. Lollapalooza, which will take place from March 24 to 26, is well resolved with its original identity, betting mainly on rock, funk, electronic and rap names – all essentially indie. It is everything that exists in the open space between what is seen as hermetic and without cool potential (jazz, choro and instrumental music, for example) and what is pop or too popular (samba, sertanejo or pop rock from bands like Jota Quest and Skank).
In the opposite thought to this, the The city“from the same makers of Rock in Rio”, as the businessman Robert Medina loves to present, arrives in São Paulo as an ultrapop action. It will take place on 2, 3, 7, 9 and 10 September, in the same 350 thousand square meters of Interlagos, but trying to delimit another territory. At the same time playing for a popular audience, launching names like Post Malone, a ‘rap reggaer’ that moves well on both axes, cool and pop, and again Ludmilla (tested and approved at the latest edition of Rock in Rio) , foo fighters (a kind of classic rock for twentysomethings), Bruno Mars (he will be talked about, he is the most important name of the edition) and Iza (still missing a great show to justify his name to so many festivals), the event seeks to capture a little of the soul of St. Paul. For a stage called São Paulo Square, he chose names from international jazz. Jazz bassist and singer Esperanza Spalding (with performances on 2 and 3), guitarist Stanley Jordan (7 and 9) and the spectacular Cameroonian bassist and singer Richard Bona (10).
More malleable than Lolla, who prefers not to open secondary spaces to expressions that deviate from the rocker concept, The Town is pop, but bets on an interesting crossover. Anticipating a more familiar demand than its competitor – which has an audience of teenagers and young people without parents – they have created with São Paulo Square a haven for those who don’t want to know about Luisa Sonza, Jão and Criolo. Calculations made by Medina indicate that 500,000 people have to pass through there, many of them with family members. There will be more than 235 hours of music spread across five stages. The scenography will be entirely inspired by the icons of the architecture of São Paulo and the idea will be to explore the “diversity” of the people of São Paulo. According to a survey conducted by the Fundação Getúlio Vargas, the forecast of the economic impact on the city in the days of the event is around R$ 1.7 billion and the creation of 19,000 direct jobs.
LOLLAPALOOZA. Sedimented in the calendar of São Paulo since 2012 – and no one has used the round date to celebrate these ten years – its strength is less in the concept and more in the lineup, in the attractions. There are a lot of really unknown bands, at least to the general public, but that’s the fun of the event. It’s also a great place to make great discoveries. Among the big names, the festival will have Billie Eilish on Friday 24, one of the most awaited names; the groups Tame Impala and Twenty One Pilots, Saturday 25; and blockbusters Drake and Rosalía at the close, Sunday the 26th. Blink-182 were set to headline Saturday, but canceled their appearance after, as they claimed, member Travis Barker underwent surgery on his finger. Other highlights will be Jane’s Addiction, The 1975, Armin Van Buuren, Melanie Martinez, Jamie XX, Aurora, Tove Lo and Kali Uchis. Of the Brazilians, Ludmilla (yes, the only one to be in both festivals), L7nnon, Filipe Ret, Pitty, Pedro Sampaio, Anavitória and Paralamas do Sucesso.l
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
