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Whites, Millennials and Suburbans: Research Maps Taylor Swift’s Loyal Audience

A study conducted by Morning Consult in the United States also pointed out which Taylor Swift album fans like the most

One of the greatest pop singers of our time, Taylor Swift she is adored across the planet, but her relationship with her home country, the United States, is special. At the moment, she is the 25th best-selling artist in the history of the country, going beyond 50 million copies in the local market alone – and all this at 33 years old and less than two decades into her career.

A study by Morning Consult (via Rolling Stone USA) devoted itself to understanding, from science, what the relationship between Americans and Swift. The survey, which heard 2,204 people between March 3 and 5, pointed out that 53% of adults residing in the country declare themselves to be fans of the singer. Of this number, 16% identify themselves as “avid” admirers.

And what is the profile of these people? In general, they are considered white (74%) and millennials (45%) – those born between 1981 and 1995 -, in addition to residing in the suburbs (53%), regions farther from the central areas of large cities.

In addition, the data indicate that 73% of the fans most dedicated to Swift attributed their admiration to the singer for her music – it is surprising that the number is not higher. Approximately 50% focused their attention on the singer due to her live performances and music videos. Interestingly, 42% mention that they became a loyal audience due to the artist being “reliable”.

Taylor Swift’s best album, according to poll

Another peculiar topic approached by the study is the discography of Taylor Swift. With ten studio albums released so far, in addition to two re-recordings and other types of records, the singer has a long catalog so that fans can choose their favorites.

That’s exactly what the research sought to understand: what is Taylor’s best album? the champion was 1989 (2014), owner of hits such as “Shake It Off” It is “Blank Space”. In 2nd place, appeared the eponymous debut album, from 2006, which went down in history as the first by a solo country artist to be entirely composed or co-written by herself and to win a platinum record in the United States. fearless (2008), the successor – and recently re-recorded by her -, appeared in 3rd position. Red (2012), another redone by Swift, ranked 4th in the respondents’ preference.

Source: Rollingstone

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