Spectator viewing was a private spectacle at the festival
In addition to the concerts scheduled for the festival, offstage, another show took place on the lawns of the Interlagos Circuit. And this is nothing new: fashion is part of many who organize themselves for music festivals around the world.
“Festival looks were already something big out there, and now, thank God, they’ve started coming to Brazil. It’s a freedom. You can wear whatever you want to wear, without fear of people judging you. It’s liberating,” declares the craftsman Bruno Viniy, 36 years old.
He makes a point of producing the pieces he wears to festivals in advance. And time doesn’t matter. “I have a motto: that we have to support the look. So it’s all planned out and whether it’s sunny, cold, rainy, you have to support it,” she says.
Like him, many participants show their sewing talent to create exclusive pieces. Whether it’s a fun detail that makes the outfit stand out or the complete look.
Recent fashion graduate Luiza Machado, 25, is one of them. “I think fashion conveys what we feel. It’s a way for us to express ourselves. And the beautiful thing about the festival is just this: you can create, no one will judge you and you can really be who you are. The beauty of the festival, the fashion of festival is exactly that,” he says.
The style of the festival somewhat dictates the clothing line, as do the artists on the agenda for the day. João Rock, as the name says, requires a more rock look, Coachella, in Los Angeles, has a more folk vibe and finally Lollapalooza, which is a mixture of both.
On Friday, the day Billie Eilish played the festival, it was common to see people in clothes referencing clips or in the singer’s favorite color hue. Student Pedro Café, 19, was inspired by a pair of pants the singer wore and made one for him with the help of his grandmother. “I wanted something that was iconic, that no one liked. And when I saw Billie, my favorite artist, in pants like that, I followed the wave,” he says.
Stylist Luka Rodrigues, 27, was inspired by Lil Nas X. “I think it’s a way to express yourself, express what you love, what you want. Or someone you want to represent or even talk about without having to say anything what. For me fashion is essential and that’s why I love this festival,” she says.
Others take advantage of the talent to assert a political position. “My look represents the issue of sustainability because I gathered all my jeans and created this combination,” said supervisor Caique Figueiredo, 25.
“At the festival, fashion is extremely important because it’s about behavior a lot. And Lolla is about people’s behavior, the relationship between people and the audience,” she says.
Those who don’t have the talent to take risks with a bolder look bet on swimsuits.
This is the case of the duo Alexandre Guedes, 43, and Leandro Rubio, 34. The friends came to Lolla respectively dressed as aliens and a bottle of beer.
“Every year we try to bring something different. Since we can’t be trendy, we look ridiculous,” Guedes joked. “Our goal is fun.”
Source: Terra
Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.
